DeepTarget partners with innovative software solution provider MEA Financial to offer mobile targeted marketing solution

DeepTarget mobile’s targeted marketing campaigns increase customer engagement for financial institutions

MADISON , AL (April 13, 2016)DeepTarget Inc. today announced the extension of its partnership program with industry leading software and marketing solutions providers to enable targeted, personalized marketing within mobile banking solutions. Building on their integrated solutions is a collaboration with MEA Financial to offer DeepTarget Mobile within the MEA Financial mobile banking suite.

DeepTarget Mobile which is featured in DeepTarget’s OmniEngagement Cloud™ release, a comprehensive digital marketing communications platform based on DeepTarget’s innovative technology foundation. It now allows financial institutions to extend their marketing campaigns to the mobile banking environment.  Offering enhanced personalization capabilities, rule-based customer segmentation and targeting, and automated response and tracking tools, DeepTarget Mobile is powered by the same extensive marketing platform used by hundreds of financial institutions for superior targeted communications within online banking, email, and web marketing solutions.

Designed for easy integration, DeepTarget Mobile offers an effective and economical option to provide enhanced marketing capabilities within mobile banking environments such as within MEA’s mobile banking solution.

Financial institutions using the combination of MEA Financial’s mobile banking solutions and DeepTarget can now offer targeted ads with pinpoint precision in a way that’s never been possible before. Banks and credit unions can deliver the right message to the right person at the right time and even at the right place. Picture an end user checking their balance at a car dealership and sees an ad for their institution’s competitive loan rates. Targeted ads give financial institutions enhanced engagement with their customers and makes offers more relevant and therefore more effective.

Based strategically in the Midwest of the United States, MEA Financial has a mission of providing the financial services marketplace with software and marketing solutions that will result in revenue growth and improve customer satisfaction. MEA is a national leader in the provision of innovative software solutions to the financial services marketplace with over 350 community financial institutions using their mobile banking solutions.

“Our partnership with DeepTarget is highly strategic as it builds on our foundation and mission of helping our financial institution customers with their revenue growth and competiveness in the market. Our mobile banking customers can now easily leverage DeepTarget’s mobile marketing solution with its enhanced targeted marketing capabilities,” said Ed Rhea, CEO of MEA Financial. “MEA Financial is proud to be a provider of cutting edge solutions in Financial Services, and our partnership with DeepTarget is a great match with their team’s focus on providing innovative solutions to meet the marketing needs of our customers.  DeepTarget’s OmniEngagement Cloud platform will allow our mobile banking customers to quickly and easily extend marketing campaigns to our environment.”

“MEA Financial can now extend and enhance targeted marketing within their self-service offering in the mobile channel which delivers the latest in banking technology, while enhancing the customer experience. This helps their financial institution customers strengthen their own consumer relationships. Certainly, both companies have a universal mission and purpose in this area and we are excited about this collaboration.  We look forward to working together in order to provide the most advanced and valuable marketing solutions to our customers,” said Preetha Pulusani, Chairman and CEO, DeepTarget Inc.

Today, there is no doubting the increasing trend for banking consumers to use mobile banking more often than any other channel including visiting banking branch offices. With mobile being such a frequent interaction point between a financial institution and its consumers, it is also being transformed into the most effective engagement and advertising channel for banks and credit unions. Targeted advertising using this channel ensures that financial institutions are front and center with their consumers wherever and whenever they are making financial decisions.

The DeepTarget-MEA Financial mobile solutions will be offered to all existing and new customers of MEA Financial across the nation.  The integrated solution will be showcased at the MEA Mobile Conference 2016 to be held on June 7-9, 2016 in Kansas City, Missouri.

Demonstrations, Pricing, & Availability 

DeepTarget’s OmniEngagement Cloud and DeepTarget Mobile are available for demonstration and purchase by customers of MEA Financial by contacting MEA at  You may request a personal demo and take a sneak peek of the DeepTarget OmniEngagement Cloud 1 here. DeepTarget’s OmniEngagement Cloud is available as a software subscription (SaaS). It may be purchased as an annual subscription, with monthly pricing based on utilization requirements. To learn more about our DeepTarget Partner program, email us

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About DeepTarget Inc.

Powering the digital communication revolution for credit unions and banks with Growth as a Service™ (GRaaS™), DeepTarget enables their growth of assets - deposits & loans, revenue, new members/customers, digital users, account holder relationships & loyalty and more. GRaaS™ is backed by a risk-free money-back guarantee and powered by their patented DXP currently deployed by 100s of FIs. GRaaS™ combines a skilled labor force and best practices to utilize data and AI insights from multiple data sources for a seamless, meaningful communications experience wherever, whenever and however their consumers bank.  For additional information visit and follow them on LinkedIn.

About MEA Financial

MEA provides complete software solutions, including mobile banking, to small and medium sized community financial institutions. We leverage their expert knowledge in the industry’s software needs to provide market leading solutions. MEA Financial’s solutions are not only technically advanced, but provide superior functionality, are easy to integrate, and offer enhanced levels of cost efficiency. With these solutions, we work towards the goal of helping our clients grow revenue and gain a competitive edge by enhancing their customers’ satisfaction. More information about MEA Financial can be found at


Cristi Murray
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Alex Arango

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