DEARBORN, MI (January 6, 2016) — DFCU Financial, a leading Michigan credit union, announced today that it returned $25 million – half its 2015 income – to more than 100,000 members through Cash Back, the organization’s annual loyalty reward. This year’s return marks the largest cash reward paid out by any financial institution in Michigan and tops last year’s record-breaking $24 million payout.
“DFCU Financial members made 2015 a great year, and as we continue to grow in communities across the Detroit, Ann Arbor, Grand Rapids and Lansing areas, it’s important to us that we thank our members for their loyalty, and that they share in our success,” said Mark Shobe, president and CEO, DFCU Financial. “As we look ahead to continued expansion in 2016, our team remains focused on providing the education and support to help our members make sound financial decisions.”
DFCU’s Cash Back program pays qualified members an annual loyalty reward of 0.5 percent on their average yearly loan and deposit balances from the previous year; whether members are borrowers or savers, they’re eligible to receive a share.
DFCU Financial has paid out more than $206 million in Cash Back to its members since 2006.
In 2016, DFCU Financial will open new branches in Birmingham, Clinton Township, Ypsilanti and Taylor, and will continue to expand its unrivaled offering of personal finance seminars held in branches across the state. Seminars are free of charge and open to the public.
| DFCU Financial has issued a Cash Back reward to its membership every year since 2006. A strong community partner, DFCU Financial continually reinvests in its membership with new branches and financial literacy education for all ages. DFCU Financial currently operates 25 full-service branches in Detroit, Ann Arbor, Grand Rapids and Lansing. For more information, call 888.336.2700 or visit dfcufinancial.com. |
Chelsea Komblevicz
248.649.8900
ckomblevicz@quell.com
