DuGood FCU tackles 3 content issues with FinancialFeed
BEAUMONT, TX (July 17, 2019) — DuGood Federal Credit Union ($340M in assets; 32,000 members) has deployed FinancialFeed from OmniChannel Communications. FinancialFeed is a financial literacy and content marketing platform for financial institutions that continuously delivers new, original, social media-enabled content as a low-cost monthly subscription.
“Creating your own content takes an incredible amount of time and money,” said Rebecca Schexnyder, the credit union’s Marketing Communications Specialist. “We were looking for a provider that offered professional, customizable, affordable content and we found that with FinancialFeed.” Schexnyder said FinancialFeed’s flexible licensing made it the ideal solution.
“We have the FinancialFeed portal on our website,” she said, “but we’re also using individual articles as blog posts, as well as social media posts.” Standard FinancialFeed licensing grants financial institutions non-exclusive rights to use the content outside of the FinancialFeed portal at no additional cost.
“FinancialFeed has already been extremely helpful,” added Schexnyder. “We can easily customize the content and use it wherever we need to keep our members engaged.”
FinancialFeed leverages a content delivery system developed by nationally recognized cybersecurity expert Jim Stickley, founder of Stickley on Security. The plug-and-play financial literacy portal resides entirely on the institution’s website and offers:
- Fresh, original articles added daily.
- Five categories of content:
o The basics
o Everyday living
o Planning and saving
o Major expenses
o Seasonal spending
- Fully social media-enabled content for easy sharing.
- The ability to customize any article, including hyperlinks to relevant pages on the institution’s website.
- The ability for the institution to add its own articles to help drive sales.
About DuGood Federal Credit Union
DuGood, is committed to giving back to its members and enhancing the economic and social well being of the communities it serves.
DuGood truly believes in “People Helping People” and puts the philosophy in action. The credit union has been recognized statewide and nationally for its social responsibility and dedication to helping under-served, low-income families, raising funds for charitable organizations, volunteering in the community throughout the year, sponsoring community events, hosting chamber functions, teaching financial literacy, providing scholarships, and supporting charities through monetary donations.
About OmniChannel Communications
Built around nearly 40 years of banking and financial technology marketing experience, OmniChannel Communications provides marketing and content development services to fintechs and other B2B providers. The company created FinancialFeed to help banks and credit unions level the playing field with mega institutions and their mega budgets. FinancialFeed can be experienced live at www.financialfeed.com. Additional information about OmniChannel Communications can be found at www.omnichannelcommunications.com. or contact John San Filippo, (619) 467-0431, john@omnichannelcommunications.com
