ECCU receives Diamond Award for blog
KALAMAZOO, MI (April 22, 2015) — Educational Community Credit Union (ECCU) in Kalamazoo, MI was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals. Awards are given in each of 29 categories ranging from advertising to community events and beyond.
ECCU won the Electronic Marketing category for their blog, titled “Resource Center”. Launched in December 2014 with the intent to add value to the lives of readers through a variety of relevant financial education and topics, ECCU’s Resource Center also reflects the credit union’s brand and community involvement.
“The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.”
Award winners were recognized at the council’s 22nd annual conference held March 25-28 in Las Vegas, Nev. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.
This isn’t the first time ECCU has received a Diamond Award. The credit union has received seven additional awards since 1999 in various categories, most recently in 2014 for their website, and 2013 for a direct mail campaign.
Established in 1935, ECCU has grown from serving only Kalamazoo school employees, to serving the greater educational community, to now providing a full range of financial products and services to anyone who lives, works, worship or attends school in any of our 21 Michigan counties. The credit union exceeds $419 million in assets and serves more than 37,200 members. Visit eccu1.org to learn for yourself why ECCU just feels right, and our members feel right at home.
About CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,400 credit union professionals. For more information, visit www.cunacouncils.org or www.cunamarketingcouncil.org.