Elevations Credit Union promotes one to Senior Leadership Team

BOULDER, CO (October 24, 2017) — Elevations Credit Union announces the promotion of Pete Reicks to Senior Vice President of Analytics and Innovation.

In his new role, Reicks will have a dedicated focus on advancing Elevation’s business intelligence capability, championing a culture of innovation, and directing deployment of the Baldrige Performance Excellence Program in pursuit of the credit union’s BHAG: “Audacious Excellence! P.S. We will win the Baldrige again.”

Prior to joining Elevations in 2008, Pete held a variety of roles at the Federal Reserve Bank of Kansas City. He holds a bachelor’s degree in economics and finance from Colorado State University–Pueblo and a master’s of business administration from Benedictine College. Pete is also a certified Project Management Professional and a member of the Board of Examiners for the Malcolm Baldrige National Quality Award.

Pete Reicks

About Elevations Credit Union

Elevations Credit Union empowers its members and the communities it serves along Colorado’s Front Range with financial solutions and education. In addition to offering a broad portfolio of consumer and business banking services, Elevations is the No. 1 credit union residential mortgage lender in Colorado. Founded in 1952 as the U. of C. Federal Credit Union in Boulder, the organization has grown from 12 members and less than $100 in assets to over 176,000 members, more than 600 local employees and over $3.4 billion in assets. Elevations became a two-time recipient of the Malcolm Baldrige National Quality Award in 2020 and first received the award in 2014. The credit union frequently earns awards along Colorado’s Front Range, including Best Bank, Best Mortgage Lender and Best Customer Service. Elevations was also an inaugural winner in Denver Business Journal’s Diversity, Equity and Inclusion Awards. Learn more at


Barefoot PR / Marley Reifert

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