Boulder, CO (June 3, 2025) |
Professional Ski Instructors of America-American Association of Snowboard Instructors (PSIA-AASI) is proud to announce a new sponsorship agreement with Elevations Credit Union. With this agreement, PSIA-AASI becomes a select employer group (SEG) of Elevations. The credit union will provide financial education and banking services to the group and its members, both inside and outside of Colorado.
“As a Colorado credit union, snow sports are in our DNA,” said Elevations Chief Marketing Officer Wendy Beswick. “The commitment and hard work of these instructors create recreational experiences that are invaluable to the identities of so many regions. We are here to help them achieve the financial stability they deserve.”
Many snow sport instructors are seasonally employed, creating a challenging path to financial stability. With the help of Elevations, PSIA-AASI members will have access to financial education, guidance and resources. Elevations will offer:
- One-on-one financial counseling to assess current finances and identify opportunities for prudent financial decisions
- Free access to year-round Elevations financial wellness webinars and seminars on investing, home-buying, retirement and more
- Access to Zogo,* a financial education app with a reward system for milestones and education at any point in the financial literacy journey
- Elevations membership, which offers a full range of products and services as well as unique perks for cardholders at local, Front Range merchants
“We are pleased to be working with Elevations to boost financial wellness for our members,” said PSI-AASI CEO Jeff Lifgren. “This collaboration will further our efforts to support ski and snowboard instructors as they navigate the challenges of their profession. Additionally, it will deliver meaningful financial support to our organization.”
Elevations and PSIA-AASI share many values. Both are member-centered organizations with a strong focus on education. The credit union is a not-for-profit organization that keeps its money in the community it serves.
While PSIA-AASI sets the industry standard for ski and snowboard instructor education and certification, the credit union was started in 1952 by University of Colorado Boulder faculty and. It maintains a thriving relationship with the campus body today. Other select employer groups focusing on education at Elevations include Poudre School District and St. Vrain Valley School District.
*Zogo is a third party not affiliated with Elevations Credit Union.
