E&A Credit Union Reaches 1,000 “likes” in Less Than a Year
Jenny Bulgrien, Marketing Manager
E&A Credit Union
P.O. Box 610908
Port Huron, MI 48061
E&A Credit Union took a swing at batting 1,000…1,000 “Likes” on Facebook that is and did it in less than a year! On May 27, 2011 E&A Credit Union officially reached over 1,000 “likes” on their Facebook page with the launch of their “Let’s Bat 1,000” contest. All members had to do was “like” the E&A Facebook page and once it reached 1,000 likes’ two members would be randomly drawn and would receive a pair of Detroit Tigers tickets. Megan Jones, the Youth Marketing Coordinator for E&A Credit Union, was hired on as their social media intern back in June 2010. “Creating a social media strategy was the first task that needed to be completed along with a large amount of research. The goal for E&A Credit union’s Facebook was to create another gateway for members to communicate with the Credit Union. It was also there to enhance visibility and deepen relationships with members,” commented Megan Jones, Youth Marketing Coordinator at E&A Credit Union.
On July 2, 2010 this post; “Good news, you can now be connected with E&A Credit Union in a new way that will allow us to share all the fun events and information regarding E&A Credit Union! We will keep you in the loop and make it easy for you to stay in touch with us!” marked the initial launch of the E&A Facebook page and under a year later they have over 1,000 fans on Facebook. You may be asking yourself, how did they do it? Contact Megan Jones at firstname.lastname@example.org for details.
E&A Credit Union is the largest not-for-profit financial institution in the Blue Water Area. Established in 1935, E&A has grown from a single office into a four-branch institution with locations in Port Huron, Marysville and Fort Gratiot as well as thousands of free ATMs throughout the state. It serves nearly 34,000 members and is over $220 million in assets. E&A is dedicated to providing a better financial way of life for its membership through quality products and superior service. New members are always welcome and it’s easy to join. For more information, visit http://www.eacu.org or call 810-966-4600.