Employing Millennials: Understanding Their Attitudes Helps Create a Better Workplace

Maggie Jensen, APR, Media Relations Consultant, 651-665-7558

St. Paul, MN, June 11, 2012 – Much has been written about the Millennial Generation’s reputed sense of entitlement and the complexity of managing them in the workplace. Further study indicates that, while many Millennials (born between 1976 and 2001 and also known as Generation Y), were raised with a “me first” approach to life, they show a keen interest in professional success.

A new article, “As Millennials march into the work force, how ready are you?” provides useful information about managing Millennials and leveraging their strengths. The article appears in the latest edition of AWARE, the online newsletter published by  Minnesota Life Group Insurance for employers and benefits brokers.

Our clients are hungry for information that helps them manage an age-diverse workforce in a way that makes all employees feel respected and challenged,”  said Paula Bilitz, marketing director, Minnesota Life Group Insurance. “People in their 20s now work side by side with people in their sixties or seventies. These age groups typically do not share the same motivations or communication styles.

Beyond shifting demographics, human resources professionals face a host of new challenges. Bilitz says each  monthly edition of AWARE includes articles to help companies and the brokers who serve them stay abreast of changing HR, benefits and management trends

Other articles in the latest edition of AWARE included “3 reasons customers don’t buy” and an interview with change management expert Carol Kinsey Goman, PhD, on “How to fake charisma.” For a free subscription, sign up at

Minnesota Life, an affiliate of Securian Financial Group, is the fourth largest direct writer of group life insurance in the US according to A.M. Best. Since 1880 Securian and its affiliates have provided financial security for individuals and businesses in the form of insurance, investments and retirement plans. Now one of the nation’s largest financial services providers, it is the holding company parent of a group of companies that include Minnesota Life Insurance Company and Securian Life Insurance Company, a New York admitted insurer.

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