Entrust Recognized For Marketing Efforts
The Credit Union Executives Society (CUES), recently awarded Entrust Federal Credit Union second place, Coordinated Marketing Campaigns. To acknowledge the importance of credit union marketing, CUES annually honors exceptional marketing campaigns in the credit union movement with the CUES Golden Mirror Awards. CUES is a Madison, Wisconsin-based, independent, not-for-profit, international membership association for credit union executives. Its mission is to educate and develop credit union CEOs, directors and future leaders.
Entrust was recognized for itʼs Entrust Gary Campaign. “Entrust Gary” was developed to act as a virtual Entrust promoter. The Gary avatar, present in much of Entrustʼs promotional materials, epitomizes credit union advocacy. Conceptually, he adds some personality to the credit unionʼs promotional position and offers a relevant point of engagement, as representing the typical Entrust member. Entrust Gary is active on
Facebook and Twitter, and will soon have a LinkedIn profile.
“Weʼre pleased to be recognized within the industry for our marketing departmentʼs hard work and winning this award is extremely gratifying for us all,” said Susan Adams, Entrust President and CEO. “Our goal is to make a much stronger emotional connection with our members, while breaking through the typical financial services marketing.”
Founded in 1970, Richmond, Virginia based Entrust Federal Credit Union currently serves 9700 members and has assets of $67 million. Entrust is part of a network of more than 4,000 credit union service centers that act as branches of Entrust, along with 50,000+ surcharge free ATMs. Entrust serves the worshippers and families of churches and Christian-based organizations in the greater Richmond area.