BROOKFIELD, WI (July 2, 2014) -- Equips, an equipment maintenance management company for financial institutions, announces a new brand identity, symbolized by the introduction of a new logo that signifies the puzzle that managing equipment maintenance can be.
“The new logo and brand messaging makes us well-positioned for many future successes, and we are pleased to have an identity that reflects what we do for the financial service industry,” President, Adam York said. “The new, contemporary look energizes the Equips mark, and, at the same time, reflects similar colors to preserve a bit of our past identity.”
The tag line has been changed to “Solving the maintenance puzzle.” Financial institutions control a large amount of equipment and most times struggle with increasing contract costs and lack of visibility. In addition, it is hard for staff to keep up with the time-consuming tasks of maintenance and repair. The Equips model simplifies the maintenance on equipment critical to the financial institution’s operation. It takes a multiple-step approach to maintenance and turns it into a turnkey system that consolidates information, tracks service and provides advanced reporting. This approach improves staff’s efficiency and saves money from their bottom-line.
Equips is a management service company that provides financial equipment maintenance solutions to financial institutions nationwide. Originated as Equipment Maintenance Solutions (EMS) in 2008, the company changed its name in 2012 to better capture the services it provides to credit unions and banks. Continuing business with the same management and ownership, Equips is sharply focused on developing cutting-edge equipment management strategies that improve the efficiency of equipment maintenance for financial institutions and save them money. For more information on Equips visit www.equips.com.