Essential Federal Credit Union partners with Elan Financial Services for leading credit card program

Enhanced products, exemplary card member service, and robust digital capabilities were key factors in decision

MINNEAPOLIS, MN (March 1, 2021) — Essential Federal Credit Union (Essential), a federally chartered credit union with a community field of membership, based in Louisiana, has chosen to partner with Elan Financial Services to provide its members with an industry-leading suite of credit card products and services.

Through the partnership, Essential can offer its members a full suite of competitive credit cards with valuable rewards, multiple account opening options and onboarding and security features that make it easy to apply for and safely use the card anywhere. In addition, Elan provides exemplary card member service, scoring an average 95% card member satisfaction rating on customer service surveys in the past five years.

“Helping Essential create feature-rich and digitally-centric programs for their card members is a textbook example of our approach to building successful partnerships,” said John Owens, senior vice president and general manager of Elan credit cards. “Leveraging our product development expertise, enhanced rewards and payment technology with Essential’s engaging and collaborative team has set a solid foundation for our future endeavors together.”

The multi-year agreement also allows Essential to leverage Elan’s suite of turn-key marketing initiatives, including direct mail and targeted digital acquisition campaigns, driving new account growth and engagement from card members.

“Working with Elan supports Essential’s mission of placing its members first,” said Richard Williams, president and chief executive officer of Essential. “At Essential, our goal is to ensure that our members have access to the best financial products and services available. We’re excited to partner with Elan on a broad range of credit card options to meet our members’ needs throughout their lives.”

About Elan

As America’s leading agent credit card issuer, Elan serves more than 250 active credit union partners. For more than 50 years, Elan has offered an outsourced partnership solution that provides credit unions the ability to offer a competitive credit card program. Elan has developed industry-leading technologies to improve cardmember satisfaction and drive growth all while sharing the program economics with its partners. In 2022, Elan launched the Across the Country Charitable Giving program pledging to nonprofits across the country in partnership with select credit union partners. For more information, visit

About Essential Federal Credit Union

Essential Federal Credit Union provides financial services for individuals and businesses, including checking, loans, IRAs, savings and more. Essential has more than 40,000 members in nine parishes in the Baton Rouge community: East Baton Rouge, West Baton Rouge, East Feliciana, West Feliciana, Ascension, Livingston, Iberville, Pointe Coupee and St. Helena. With more than $330 million in assets, Essential is a community-chartered credit union that is federally insured through the National Credit Union Administration. For more information about Essential Federal Credit Union or to apply for membership, visit


Todd Deutsch

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