Advertising online and within social platforms has emerged as a highly effective way for credit unions to reach a target audience of potential members. It’s also becoming one of the most complex. Credit union marketers must have knowledge of a variety of advertising policies, digital technologies and publishing methods. Among these is the growing trend of real-time bidding (RTB), an auction-based system in which advertisers compete with one another for ad space from a variety of digital and online publishers.
To help credit union marketers gain a stronger understanding of RTB and how to participate in the trend, EXL Analytics is hosting a webinar on Dec. 11 at 12:30 p.m. eastern. Online registration is open now.
“The RTB market is expected to triple by 2023, which may put credit unions without the knowledge of how to run such a campaign at a competitive disadvantage,” said EXL Manager Abhijit Kumar. “Even a basic understanding of the players will help credit unions evaluate whether such a tactic is right for them.”
In addition to sharing two case studies, the hour-long webinar event will cover a variety of topics, including:
- The benefits of RTB campaigns, such as enhanced targeting and lower costs
- How to incorporate a credit union’s own data, customer relationship management (CRM) system and third-party intelligence into an RTB strategy
- Best practices for selecting targeted media for a variety of displays
- Using data analytics and modeling to scale retargeting efforts