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EXCEL Federal Credit Union launches new brand

PEACHTREE CORNERS, GA (September 17, 2020) — EXCEL Federal Credit Union has debuted its new brand.

The credit union unveiled its new branding to members in August, shortly followed by the launch of its new website experience.

“EXCEL has emphasized innovation in our strategic planning over the past three years, and the time was right for us tolook as modern as we act,” said Tom Hayden, chief executive officer for EXCEL. “Our teams have been working together to introduce new technology, improved member experience and modernized processes and we are pleased to share this next phase with our members and associates.”

The new brand was introduced shortly after the credit union resumed branch operations following the COVID-19 shutdown.

“While introducing new technologies such as text messaging services and appointment scheduling, we saw an opportunity to welcome members back with a new and improved image that aligns to our member experience. We wanted to create something as exceptional as our team and our members,” adds Britney Bailey, marketing director of the credit union.

EXCEL hopes its new look will bring to life the evolution of the credit union over the years. In 1996, the credit union adopted the name EXCEL Federal Credit Union as a symbol of its mission to continue to expand member service, automation and technology. The new logo brings this mission to life with a clean, modern look.

The new web presence was designed with the member experience top of mind. Understanding the market shift to increased usage of mobile devices instead of desktops or laptops, the credit union designed the web experience to be optimized for mobile access. The intention was to relate to the member experience by creating navigation and shortcuts to address what brought the member to the site and make information easy to find.

EXCEL will be executing a slow launch to roll out the new brand as materials, signage and technologies require natural maintenance. Members will begin seeing the new logo on communications, marketing, digital advertisements and other areas throughout 2020 and into 2021.


About EXCEL Federal Credit Union

EXCEL Federal Credit Union is headquartered in Peachtree Corners, GA. It has proudly been providing financial services to members since 1952. The credit union is a member-owned, not-for-profit financial institution that serves businesses in the Metro Atlanta area, their employees and families.

Contacts

Britney Bailey
770-441-9235 x: 1335 | britneyb@excelfcu.org

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