Finivation Hires New Vice President of Sales and Marketing to Drive Marketplace Awareness

Mike Lawson, DML Communications

To enhance its marketplace awareness, financial technology provider, Finivation Software, Inc. (, has hired Jeffery Benson as its new Vice President of Sales and Marketing.  Benson is responsible for driving the sales and marketing efforts for Finivation Software and will also be an active participant in evolving the product and overall corporate strategy. 

Prior to joining Finivation, Benson served in multiple leadership roles within the financial services industry for the last 18 years.  Initially coming from SunTrust Banks, he was a branch manager and eventually headed up the technology efforts of SunTrust Securities.

Benson later consulted to banks and insurance companies nationwide with KPMG, where he managed multiple process and technology initiatives in branch, payments, technology, and shared services.  He also built sales, product, and marketing organizations to focus exclusively on the financial services sector working for S1 Corporation, American Systems, and ChoicePoint.  Most recently Benson created an account management function for an Atlanta-based consultancy that focused on product development through offshore development.

Benson completed his undergraduate degree at Middle Tennessee State University, where he wrote multiple works on the impacts of market value accounting on banks and S&Ls.  He has since published and presented several works on financial security and marketing. 

Benson also honorably served six years in the United States Marine Corps in various operations throughout the world managing communications and diplomatic missions.

“I’m honored to be working with such a talented and dedicated group of individuals at Finivation,” says Benson. “When the opportunity presented itself to work for Finivation, it was an easy decision to make. I look forward to leveraging my financial technology experience not only to enhance the company’s bottom line but its brand awareness as well.”

“We’re very pleased to have Jeff join our team,” says Brian Bodell, CEO for Finivation Software. “His extensive knowledge of banking and technology will benefit our clients and his business development expertise will help Finivation grow.  As a company of engineers, Jeff will add some needed sales and marketing expertise to Finivation.” 

About Finivation Software, Inc.

Finivation Software, Inc., is a software development firm founded in 2003. Finivation specializes in providing custom application development, systems integration, and software products for the financial services industry, including voice biometric-based security as well as opportunity and follow up management solutions. Based in New York City, Finivation serves clients with additional offices located in Detroit and Shanghai. For more information, please visit

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