SEATTLE, WA (January 14, 2026) |
Strum Platform™ announced today it signed the $900 million, Houston, Texas-based Texas Bay CU; the $400 million, St. Cloud, Minnesota-based St. Cloud Financial CU; the $370 million, Merrifield, Virginia-based AgFed Credit Union; the $320 million, Portland, Oregon-based Pacific NW FCU; and the $170 million, Woodbury, Minnesota-based Associated Healthcare Credit Union, to their marketing analytics Customer Data Platform (CDP). The five credit unions will have automated daily integrations with core banking platforms Jack Henry Symitar and FiServ DNA.
Strum Platform is a leading data analytics and marketing technology focused on helping credit union and community bank leaders with actionable member insights to improve their growth strategies and enhance engagement that boosts performance and relationship profitability.
The platform fuels personalized onboarding and cross-selling journeys that increase results with its Strum Voice marketing automation system. By combining first-party behavioral and transactional data, with enhanced lifestyle insights and ML-predictive triggers, the platform automates simple journeys that improve members lives and tracks ROI results daily.
Strum Platform CEO Mark Weber added, “Financial leaders don’t lack rich data, they’re struggling with blind spots in how to activate their data to make banking more personalized to boost engagement and stem retention losses. We’re providing our clients deep insights into their members lives to improve relationship building with automation and AI to create smarter journeys that fuel growth.” Weber added, “Some of our clients are increasing their deposit, loan and mobile account openings by 7-10 times, improving email rates by 50%, and winning vital younger prospect millennial and GenZ segments.”