Florida Telco Credit Union Changes Name to 1-2-1 Financial Credit Union

For Immediate Release
Contact: Brad Graves, Spectrum Films, Inc.
Phone: 904/296.3334

(JACKSONVILLE, FL – September 27, 2010) After 75 years as a Jacksonville financial institution, Florida Telco has unveiled a new corporate name, 1-2-1 Financial Credit Union. Under this new name, 1-2-1 Financial will showcase the benefits of credit union membership and accessibility to the public.   

Established in 1935, the purpose of Florida Telco Credit Union was to encourage thrift among its members and create sources of credit at fair and reasonable interest rates. Originally open only to telecommunications companies, in 1999 Florida Telco established a community charter which opened up membership to the public in five counties surrounding Jacksonville. 1-2-1 Financial Credit Union membership is now open to everyone who lives, works or attends school in 11 counties in North Florida.  

“Our credit union has always operated under the philosophy which began the credit union movement,” stated CEO William Braddock. “People joining together to access the best financial service, products and rates available. We believe our new name more accurately reflects those values.”

The 1-2-1 Financial name was based on input from members, employees, and its board of directors. “The consistent value statement appearing in our feedback meetings was personal service,” said Cynthia Breslin, vice president of marketing. “Our members and staff felt that our one on one attention to everyone is what really sets us apart, so the name was an easy fit.”

With a new image and message of public accessibility, 1-2-1 Financial will offer products and services unique and beneficial to consumers. The first to come is the enhanced discount and rebate program Benefits Plus. Exclusive to 1-2-1 Financial in the market, it will offer members greater discounts and cash rebates than traditional rewards programs.

“Florida Telco Credit Union has proudly served the Jacksonville community for 75 years,” said CEO William Braddock. “1-2-1 Financial will be here for the next generation and many more to come.”

About 1-2-1 Financial

1-2-1 Financial membership & services are available to individuals who work, live or attend school in the extended 11-county greater Jacksonville area. There are currently 8 1-2-1 locations throughout Northeast Florida. Established in 1935, 1-2-1 Financial Credit Union provides financial services to over 44,000 members.


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