Follow the real story of’s website redesign

COTTONWOOD HEIGHTS, UT (October 7, 2016) — BloomCU (, an award-winning credit union website design agency, has been selected by HFS FCU to build a new website for The project began on 23 September 2016 and the new website will launch in January of 2017.

As part of this credit union website design project, BloomCU is publishing a series of articles that tell the real life story of’s development. BloomCU describes the upcoming series this way: “Through the eyes of BloomCU cofounder, Derik Krauss, see how to create a credit union website that has beauty and brains.”

Part 1 of this series will be released in Fall of 2016. In Part 1, Derik tells about the Website Strategy Meeting that set the vision for the entire project. Here’s a sneak peak of the first article:

To kick off the project, we scheduled a strategy meeting. This is a really important meeting because it sets the vision for the whole credit union website design. I prepared a document for the strategy meeting containing questions to lead a discussion.

Yesterday, I anxiously awaited for our strategy meeting to start at 10:30 AM Hawaiian Time. Even though I’m pretty good at talking with people, when I meet with clients I get a little nervous about facilitating good conversation and always sweat–especially when I present to groups of people. Fortunately, this was a phone meeting so they didn’t see my sweaty armpit tacos.

I called into their conference line and greeted Ashley, Jesica, Jim, Donna, and Nate. After some brief introductions, I asked my first question, “Why do you want a new website?” . . .

To follow the real story of’s website redesign, subscribe here:

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About HFS Federal Credit Union

HFS FCU was founded in 1937 and is headquartered in Hilo, Hawaii:

HFS Federal Credit Union is dedicated to enriching the lives of its members by ensuring their financial well-being and building lasting relationships. We are committed to providing convenient and friendly service in an efficient, dependable and personalized manner. We continue to strive to meet each member’s needs with care and understanding, and offer the most competitive rates and services possible. Our values of ‘Ohana (family), Kūpono (honesty), and Kuleana (responsibility) underlie everything that we do.


Derik Krauss
(844) 334-3837 |

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