Fourth-annual Plus It Forward Day is Monday, Oct. 10; Affinity Plus teaming with 25 credit unions to scatter kindness across Minnesota

ST PAUL, MN (October 11, 2016) — Minnesota Governor Mark Dayton has declared Monday, Oct. 10, Plus It Forward Day across the state of Minnesota.

More than 540 Affinity Plus Federal Credit Union employees will spread kindness across Minnesota on Oct. 10 as part of its fourth-annual day of volunteering, community service and scattering kindness.

In his proclamation, Dayton noted that “Minnesota’s credit unions demonstrate a unique ability to collaborate, cooperate, and leverage their resources and passion to make great things possible”.

Statewide, Affinity Plus will be joined by more than 25 other credit unions whose staff have picked up on the Plus It Forward spirit, according to Dave Larson, Affinity Plus president/CEO.

Together, an estimated 1,200 credit-union volunteers will directly assist nearly 22,000 people in 65 communities statewide by building and repairing; cleaning and organizing; cooking and serving; thanking and sharing small gifts; and much more, Larson said.

“Plus It Forward Day is simple: We are intentional about doing good for other people,” he said. “Each year we step away from our day-to-day routines and engage the community beyond the walls of our credit unions. As we do, we remind ourselves that being kind is a simple, but profound, act. Kindness can change someone’s day. It can change a life.”

Affinity Plus founded Plus It Forward Day in 2013, timed to the federal Columbus Day holiday, Larson said. Instead of a day off, Affinity Plus employees spent eight hours volunteering in their communities across Minnesota. Since 2013, Plus It Forward Day has grown to include other credit unions.

About Affinity Plus Federal Credit Union

Based in St. Paul, Minn., Affinity Plus Federal Credit Union is a not-for-profit, financial cooperative that puts people first above profits. Members of Affinity Plus receive maximum value through competitive rates, minimal fees, and unique, member-centric products and programs. Established in 1930, Affinity Plus has 30 branches located throughout Minnesota and is owned by over 250,000 members. Affinity Plus has more than $4 billion in assets. Additional information is available at or by calling (800) 322-7228.


Danielle Johnson
Content & Public Relations Specialist | Affinity Plus Federal Credit Union
175 West Lafayette Frontage Road | St. Paul, MN 55107
Ph: (651) 312-9975 | Mobile: (507) 398-8966

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