Freedom Credit Union partners with BloomCU for new credit union website design
COTTONWOOD HEIGHTS, UT (May 22, 2020) — Almost 70,000 people rely on the Philadelphia-based Freedom Credit Union for their finances, loans, and services. It’s a credit union that’s been around for over 85 years, bringing experience and expertise to a fast-paced digital financial environment. Because online services have become increasingly important for Freedom, they’re now looking to BloomCU, an award-winning design agency, for a brand new credit union website design.
These days, personal service doesn’t just mean warm smiles and friendly voices on the other side of the phone. It also means beautiful, user-friendly web pages and mobile apps that draw members in. If a member wants to quickly apply for a loan or find information, they’re going to look to their credit union’s website and app. Expectations for digitally-savvy financial services are higher than ever.
Ryan Harmon, BloomCU’s Creative Director, says that Freedom is looking to simplify their design and content. “On this site, we’re building a clean design that allows users to quickly get to the information or application that they’re looking for. [Freedom] offers great services, and we want to connect new and existing members with those options in efficient ways.”
Members will be able to connect with Freedom’s services through a new chatbot that will be featured on the site. The bot will allow additional personalized service, and will be able to guide users to solutions faster than they could click to them. Freedom and BloomCU think that the bot will improve the customer service experience, decrease the workload of their communications team, and help new visitors make the leap to membership.
Many members spend as much time—or more—interacting with a credit union’s digital experience as they spend at a physical branch. Credit union website design is the extra employee—the receptionist, service representative, and new account specialist all rolled into one.
The new eye-catching site from Freedom will improve the financial experience of almost 70,000 members. With its simplicity and compelling content, they certainly hope it will win over a few new members as well.
BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.
About Freedom Credit Union
Freedom Credit Union has over 85 years of experience helping members get from their first job to full retirement. Through affordable lending, efficient business solutions, and convenient services, Freedom affects the daily financial lives of almost 70,000 members in the Philadelphia area.