Press
Generations Federal Credit Union Named As Top Online Financial Literacy Library
MEDIA CONTACT
Ashley Harris
(210) 230-9349 – Ofc/Cell
ashley.harris@mygenfcu.org
January 5, 2012
(San Antonio, TX) – NerdWallet.com has named Generations Federal Credit Union as having the top online Financial Literacy Library among credit unions in the United States, citing the 71-year-old credit union for its easy-to-navigate original content for adults and students, links to reputable third-party websites and an extensive selection of calculators. The credit union’s financial literacy library was launched in mid-2011 when Generations underwent a complete redesign of its website in order to better serve its membership.
“Our robust financial literacy library was designed to be an advocacy tool for our members and for the community at large,” said Christine Voigt, Generations chief operating officer. “With our busy lives, few people have the time to go to their financial institution and sit through a class. So by offering this information online, we bring those classes to them at their convenience, and we present it in formats they prefer – be they extended white papers, or quick and easy blogs, or a readily available calculator.”
As part of the website redesign, the credit union conducted extensive research to determine financial topics of interest to its membership and to the community. Through this process, Generations developed and continues to provide content that is timely and relevant; and that touches upon financial issues that students, adults and small business owners face on a daily basis.
“This website and the Financial Literacy Library has been, at its core, the embodiment of a team effort. Our Marketing Department worked very hard to make this the best site possible for our membership and for our community. So to be singled out for that hard work… it just makes me so proud of our team and the tremendous effort that they undertook and accomplished,” concluded Voigt.
The Generations Financial Literacy Library can be viewed at http://www.mygenfcu.org/personal/community/financial-education.
Generations Federal Credit Union is the fifth largest credit union in San Antonio with nearly 50,000 members and $400 million in assets. The credit union was founded by a group of city employees in 1940 and has a rich history of serving City of San Antonio employees and their families, helping many of them achieve financial stability and provide their children with better lives. Generations serves all who live or work in Bexar County with its “people helping people” approach. The credit union is recognized for innovative, award-winning services that reach out to the underserved while actively engaging in numerous community initiatives to help all San Antonians to reach their financial goals. For more information, visit www.mygenfcu.org.