FREMONT, MI (April 30, 2014) -- Gerber Federal Credit Union in Fremont, MI was recently honored with an Excellence Award, which recognizes outstanding human resource / training and development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) HR/TD Council, a national network comprised of 750 credit union human resource and training & development professionals. Awards are given in each of three categories, including Employee Engagement, HR/TD Management Practices and HR/TD Strategic Leadership.
Gerber Federal Credit Union won the Employee Engagement Award (for Credit Unions Under $499 Million in Assets) category for its entry, entitled We Have Turned the Queen Mary. Gerber FCU struggled to convince frontline staff to make product/service recommendations to members. With the goal of turning their ship, "The Queen Mary," two face-to-face internal educational programs, Teller Career Path Live and Retail Services School, were created to train staff to overcome these issues. The program resulted in increasing the per-member cross service ratio to 3.99 (goal 3.80) in 2012 and to 4.17 in 2013. Over three years, primary share accounts increased 12%, new checking accounts 11%, e-statements 27%, and new debit cards 57%.
"The HR/TD Council Excellence Award recognizes and honors credit unions that exemplify excellence in HR and training & development in the credit union industry," said Jennifer Huggard, Chair of the Awards Committee for the CUNA HR/TD Council. "These awards are important to our council because it allows us to celebrate what our peers are accomplishing and learning from it. All our winners are very deserving."
Award winners were recognized at the council’s 20th annual conference held April 27-30 in Fort Lauderdale, FL. For more information on the HR/TD Excellence Awards or to view the entire list of winners, go to http://www.cunahrtdcouncil.org/awards/2014excellencewinners.html.
Gerber Federal Credit Union has over 13,000 members with assets totaling over $122 million. More than 120 businesses have partnered with Gerber FCU to offer the benefit of credit union membership to their employees, volunteers and family members! For membership details, visit www.gerberfcu.com/youbelong. Gerber FCU has two offices located in Fremont, MI, one in Newaygo, MI and one in Fort Smith, AR. Connect with us on Facebook, Linkedin and Twitter.
The CUNA HR/TD Council is a member-led organization comprised of 750 credit union HR and training professionals from across the United States. The mission of the HR/TD Council is to equip HR/TD Professionals for success through networking opportunities, providing resources and fostering their influence in the credit union movement. The CUNA HR/TD Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,500 credit union professionals.