Boise, ID (July 7, 2025) |
Goodbuy, the small business marketplace and member engagement platform built for credit unions, has officially joined Velera’s Fintech Engagement Program, marking a major step forward in expanding values-aligned innovation across the credit union ecosystem.
Velera (formerly PSCU/Co-op Solutions), the nation’s premier payments credit union service organization, is known for its commitment to unlocking transformative technologies for over 4,000 financial institutions. Goodbuy’s inclusion in this program affirms the growing demand for tools that connect members with mission-aligned small businesses while driving deeper engagement.
“Credit unions are already the most trusted financial institutions in the country—but they’ve lacked the tools to fully live their values in the digital space,” said Cara Oppenheimer, co-founder and CEO of Goodbuy. “Velera’s partnership gives us a powerful opportunity to bridge that gap and scale a marketplace that benefits credit unions, their members and the small businesses that power our communities.”
Goodbuy’s platform enables credit unions to offer exclusive discounts from independent businesses that align with their values—whether that’s sustainability, local impact or ethical sourcing. With Goodbuy, members experience a more meaningful perks program, and small business account holders receive real visibility and support.
This milestone follows Goodbuy’s recognition as the winner of NACUSO’s 2024 “Next Big Idea” competition.
For more information about Goodbuy, visit trygoodbuy.com.
