Grant cycle open to help CUs measure impact of financial health initiatives

MADISON, WI (May 14, 2019) — The National Credit Union Foundation (the Foundation) 2019 grant cycle is open. The Foundation is seeking requests for proposals from credit unions that want to document and measure the impacts of their products and services on member and employee financial health. The deadline for proposal submission is June 30, 2019.

In 2017, the Foundation funded six credit unions to measure the financial health of their members, using the Center for Financial Services Innovation (CFSI’s) financial health segmentation methodology. The aggregate data showed that more than half (58%) of members in the total credit union sample are struggling financially, highlighting a significant opportunity for credit unions to help their members better spend, save, borrow, and plan.

To build on this work, the Foundation will evaluate and fund proposals by credit unions to consider their suite of products and services across the four components of financial health and document the improvement in member and/or employee financial health. The intent of this RFP is to support credit union initiatives to measure and document these efforts specifically in the Spend, Save, Borrow, and Plan categories created by CFSI.

“The Foundation’s vision is making financial freedom achievable through credit unions,” said Gigi Hyland, Executive Director at the Foundation. “That can only happen when credit unions place consumer financial health at the center of their strategy. This grant funding is focused on advancing credit unions’ efforts and innovations to understand and improve member and employee financial health. We know that when we improve someone’s financial health, it can improve physical and emotional health as well. This critical work not only benefits the member and your bottom line, but also reinforces and showcases the central mission of credit unions.”

Click here to download the RFP

The Foundation will review all applications for each credit union’s financial capacity and commitment to improving members’ financial health that directly support the stated objectives defined in the above RFP. Total funding of $75,000 is available with a minimum grant request of $10,000.

About National Credit Union Foundation

The National Credit Union Foundation (the Foundation) is the charitable arm of the U.S. credit union movement and works as a catalyst to improve people’s financial lives through credit unions. Through grants and programs, the Foundation is strengthening financial well-being, igniting passion, and instilling knowledge about the credit union difference, and uniting resources to help credit union people during disaster. Donations to the Foundation ultimately enable credit unions to help their members reach life-changing goals and achieve financial freedom.


Danielle Brown

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