Great Basin Federal Credit Union promotes April Libby to brand manager

RENO, NV (August 30, 2017) — Reno, NV-based Great Basin Federal Credit Union has promoted April Libby to serve as its brand manager.

Libby will now oversee the Marketing and Member Experience departments, including the credit union’s brand and product promotions, advertising, online, and other marketing efforts for the Washoe County community Great Basin FCU serves.

“We are so excited to have April leading our member experience and communications efforts,” said Great Basin FCU Chief Experience Officer Elisabeth Hadler. “She has a sincere desire to create the most delightful experiences for our members and potential members.

“She has a strong belief in, and loyalty to the credit union movement making her the perfect fit for promoting the benefits of Great Basin Federal Credit Union and bringing our vision ‘to be member-loved’ to the next level,” Hadler added.

Libby came to Great Basin FCU 2005.  After serving in a number of departments, she joined the credit union’s Marketing Department in 2011.

She is very much involved in the community as well as with many of the credit union’s projects and committees. In 2012, she received both the Ultimate Experience and Employee of the Year awards. In 2015, she was named Employee of the Year again.

Libby has lived in northern Nevada from a young age, and graduated from the University of Nevada in 2011 with a Bachelor’s degree in communication studies with a minor in human development and family studies.

About Great Basin Federal Credit Union

Great Basin Federal Credit Union, established in 1951, is the largest Washoe County, Nevada-based credit union. There are three local branches, as well as access to over 5,000 shared branches and 30,000 fee-free ATMS thru the CO-OP network. Great Basin is proud of the excellent service it offers to its over 18,000 member-owners, including benefits like saving members an average of over $2,600 just by refinancing their car loans. Great Basin’s vision is simple: to be member-loved.


April Libby
Brand Manager
Great Basin Federal Credit Union

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