Press
Greylock launches “It’s Grow Time” campaign
PITTSFIELD, MA (July 31, 2014) – Greylock Federal Credit Union has launched a broad-based, multi-media campaign, introducing the tagline,“It’s Grow Time.” The objective of the campaign is to highlightbright spots in the local economy and create new momentum for growth in the Berkshires. Additionally, the campaign communicates Greylock’s capabilities and willingness to support expanded economic opportunities through its family of businesses.
Greylock President Marilyn L. Sperling said, “While many people are still under-employed and many areas of the economy are still lagging, we are seeing signs that the fundamentals are changing for the better. An increase in home and auto sales, and additional quality commercial loan opportunities over the past few months are positive signs that people and businesses are feeling more confident about their financial positions.”
Greylock reports an increase of 19% in consumer loans booked and a 30% increase in consumer loan dollar volume in the second quarter of 2014 over the second quarter of 2013. Mortgage activity also grew at the Credit Union. In the first 6 months of 2014, mortgage dollar volume was up 57% and the number of mortgages closed increased 31% over the first six months of 2013.
“In light of the improving loan picture, we think the time is right to connect with people ready to trade up to another home, grow their business, protect their investments, or expand their retirement planning. ‘It’s Grow Time’ builds on those positive developments,” Sperling added.
“It’s Grow Time,” features a distinctive light bulb image that was introduced on billboards throughout the County in July. The imagery represents Greylock’s readiness to help make peoples’ dreams a reality when they have an idea for positive growth in their lives. The campaign will roll out in several phases throughout the rest of the year in print, radio, and web advertising.
About Greylock
Greylock Membership is open to anyone who lives, works, attends school, worships or regularly conducts business in Berkshire County. Greylock Federal is wholly owned by its more than 70,000 members and offers full-service branches in Pittsfield, Great Barrington, Lee, Adams, North Adams, Williamstown and Lanesborough. More information is available online at www.greylock.org.
Greylock’s family of businesses includes:
- Greylock Insurance Agency with six locations county-wide, handles commercial and personal lines including auto, homeowner’s, life, disability, long-term care insurance, all forms of bonding, and 24/7 claims service.
- Greylock Investment Group with offices in Pittsfield offers access to a full array of services including financial planning, retirement planning, investment management, mutual funds, annuities and portfolio management.
- Greylock Marketing Group in Pittsfield is a full-service advertising agency dedicated to helping other credit unions, businesses and not-for-profit organizations meet their communications and marketing objectives.
- Greylock’s Employee Benefits Services offers comprehensive consultation and brokerage services for group medical, dental, life and disability insurance.