GrooveCar partners with Service 1st Credit Union

HAUPPAUGE, NY (August 26, 2015)GrooveCar Direct, the leading auto buying resource for the nation’s credit union industry, is expanding through a new partnership with Service 1st Credit Union, Tampa, Fla. GrooveCar provides auto buying programs to national credit unions and is committed to providing superior benefits and value to members.

“With auto lending up more than 30 percent at credit unions since 2012, the auto industry is experiencing a banner year, and this is expected to continue into 2016 and beyond. As credit unions generate more loan volume in this category, the GrooveCar program provides all the tools necessary to help credit unions take advantage of capturing more auto loans from members. The auto buying resource provides members with all the resources and interactive functions expected when shopping for a vehicle online,” stated Robert O’Hara, GrooveCar Vice President of Strategic Alliances.

The future of car buying is here. So too is the intense focus on providing consumers with the information they want and need in order to make informed decisions on-line from their mobile devices, or from the comfort of their homes. The car buying process is streamlined in one location for the member with all the information on vehicles as well as getting pre-approved for a loan. “The goal is to provide solutions to fit the financial needs of members during the vehicle purchase process. GrooveCar takes the stress out of the equation and gets members on the road with a vehicle they are passionate about,” stated O’Hara.

“GrooveCar empowered our members with the tools and information necessary to make informed auto buying decisions. We use the auto buying data to connect with our members while assisting them with loan options before they visit the dealership,” Richard Pacelko, Senior Consumer Financial Advocate, Service 1st Credit Union.

Service 1st is a state chartered, federally insured, financial institution with assets of over $18 million serving 2,121 members since 1939. Located in Tampa, Service 1st was founded as Tamaimi Bus Lines Credit Union. In 1989 the credit union added other transportation and industrial companies, additional changes led to the renaming of the credit union in 2006 to Service 1st.

General Information 
GrooveCar’s auto buying resource is a welcomed addition for auto research and buying services members can take advantage of. The comprehensive auto buying resource serves up everything consumers expect to have access to – research and comparison tools, build out features, car values and history reports – all branded to the credit union client and cross promoting the other related products offered.

The process to go “live” with GrooveCar is very seamless with online and phone support as well as a comprehensive training session that takes place under an hour. GrooveCar provides all the necessary tools for a credit union to succeed in marketing the product including customized marketing materials, regular marketing consultations and branding resources. Clients comment frequently on how a simple a process it is to partner with GrooveCar. Favorable feedback is repeatedly centered on the live technical support and minimal resources required to get started.

About GrooveCar

GrooveCar, a Fusion AF company, has been providing full-service automotive loan growth solutions to credit unions since 1999.  GrooveCar focuses on building strong, lasting relationships with credit union partners by ensuring they can capture loan volume without compromising the quality and integrity of their portfolio. GrooveCar’s knowledge of the credit union industry, combined with an expansive dealer network surpassing 4 million vehicles, enhances the ability of credit union partners to secure loans and leases while offering the guidance and knowledge that their members seek.Additional information on GrooveCar can be found at

About GrooveCar Direct 
GrooveCar Direct was created expressly to enable credit unions to develop a revenue generating stream and enhance their ability to secure auto loans. The custom program assists credit unions in realizing quality auto loans through direct and indirect avenues while strengthening member relationships and boosting financial stability. Additional information may be found at


Karen Duane Johnson
GrooveCar Inc.
Public Relations Director
Cell: 631-617-4109
Office: 631-271-1499
GrooveCar: 631-454-7500

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