Grow Financial Introduces Augmented Reality to Tampa Bay

Adrienne Drew
Grow Financial Federal Credit Union
813.837.2451, ext. 2144

Downtown Tampa Branch Features City’s First Virtual Money Machine!

TAMPA, FL, (October 3, 2012) – Grow Financial, one of the leading Credit Unions in the nation, opened their 19th branch in Downtown Tampa on Thursday, September 27.  The new branch features unique and interactive technology showcasing a new virtual money machine designed by Inwindow Outdoor, based out of New York City.  

“Grow Financial wanted to incorporate technology in a way that would be both exciting and engaging, which is not something you typically encounter with financial services companies”, said Steve Birnhak, CEO of Inwindow Outdoor.  “The virtual money machine is a terrific example of a company reaching its audience in an entertaining way that can result in new customers before they walk in the door.  We were happy Grow Financial chose to work with us and bring cutting-edge technology to the Tampa Bay area,” said Birnhak.

Grow Financial’s virtual money machine is an augmented reality, motion reactive video mirror that utilizes a six screen HD video wall.  The interaction also uses a touch sensitive glass to select the offer and for email submission.  Members and non-members are welcome to play the virtual money machine, and have a chance to win $25 toward a checking account, $100 toward an auto loan or $300 toward a mortgage loan.  

“This is the first opportunity for Grow Financial to utilize digital technology in a virtual world. We look forward to creating new experiences at this branch and capturing the attention of new generations”, said Brian Holloway, Assistant Vice President of Marketing at Grow Financial.

About Grow Financial.
Headquartered in Tampa, Florida, Grow Financial Federal Credit Union was established in 1955 and now ranks as one of the leading Credit Unions in the nation, with 19 branches and $1.8 billion in assets. Originally founded to provide a safe place to save and borrow money for the military and civilian personnel of MacDill Air Force Base, Grow Financial has since expanded membership beyond its traditional affiliation to include the employees of 1,100 local businesses.

More News