Guardstreet™ and Wellcard ™ Savings launch products on Insuritas Smartcart ™ Insurtech digital platform

EAST WINDSOR, CT (October 11, 2016) — Insuritas, the nation’s fastest growing InsurTech Company, announced today that GuardStreet™ and WellCard™ Savings have successfully deployed their personal data protection and health care discount cardonthe Insuritas SmartCART™ platform. SmartCART is the world’s only insurance technology platform that allows consumers to shop,compare,buy and instantly receive their personal policies from a rapidly growing suite of consumer focused insurance products in a one-stop, multi-product, multi-carrier,end-to-end shopping experience. In the same way that allows consumers to shop and buy multiple products from multiple vendors in a uniform and consistent purchase, sale and delivery experience,the SmartCART
automated, rules-based, real-time, transaction platform provides a similar experience for all things insurance.

Jeffrey Chesky, CEO of Insuritas noted; “As we move forward with our secure, scalable technology platform, more and more insurance carriers trust we are meeting significant compliance and regulatory requirements and we are proving our bullet proof way of getting their products in front of massive addressable markets while collapsing customer acquisition costs (CAC) is working!”

Chesky continued, “SmartCART is demonstrating, by far for novice or veteran users, the easiest way for consumers to access and purchase the GuardStreet Secure Shopper personal data protection product that blocks hackers and fraudsters from seeing consumer credit card and account numbers while making on-line purchases, and register for WellCard Savings a free program to Healthcare discounts on prescription drugs, vision care, dental care and health and wellness products without charging access fees. Simply add these products into the same shopping cart and purchase all with a single application, one click and one payment. At the point of purchase all the products in the SmartCART are bound, issued, confirmed by email and instantly posted to the consumer’s ‘e-insurance account’ with ongoing access to their secure policy details from any web connected device.” Chesky noted that over 20 national carriers are integrating on to the SmartCART, with more
participating carrier announcements expected in the weeks ahead.”

Chesky concluded, “Supporting both customer loyalty and the ability to cross sell products are key factors in customer behavior, the SmartCART creates a the convenience of a single source storing all of a customer’s insurance account information securely—just like their online banking or Amazon Prime account.Not only can they access policies, coverage certificates, claim filing information and identification cards, customers can modify everything from updating their payment method to changing the profile of their dependents and beneficiaries for all participating insurers from a single place.”

For an opportunity to take the SmartCART Insurtech digital platform for a spin, contact Deb Sage at

About Insuritas

Insuritas’ mission is to connect people to the insurance products they need through a seamless, transparent shopping experience in which carriers compete to provide them with the right coverage at the right price. Leveraging proprietary data-mining techniques and integrations through its BUNDLE brand, Insuritas offers a vast network of solutions to empower partners to operate their own labeled, full-service insurance agency. With Insuritas' data solutions, partners can generate expanded wallet share, increased retention, and recurring non-interest revenue. For more information, visit


Jeff Chesky, Insuritas

More News