Heritage Federal Credit Union announces new Vice President of Marketing

NEWBURGH, IN (September 19, 2017) — Heritage Federal Credit Union is pleased to announce a new Vice President of Marketing.

Holly Smith has joined the credit union as the new Vice President of Marketing.  In this new role for the organization, she will oversee the daily functions of marketing including traditional and emerging mediums, media purchases, creative development, research/analysis, digital/social media, communications, public relations, and business development along with strategic planning.  Ms. Smith was previously employed as the Director of Marketing for St. Vincent in Evansville, Indiana.

Ms. Smith holds a Master’s in Business Administration from the University of Evansville and a Bachelor of Science in Marketing from the University of Southern Indiana.

Ruth Jenkins, CCE, CUERME, President and CEO of Heritage Federal Credit Union stated, “We are excited to welcome Holly to lead our Marketing team!  I am confident that Holly’s experience in strategic management, marketing, advertising, and media planning will be an asset to the credit union as we continue to grow as an organization and increase our marketing efforts.”

About Heritage Federal Credit Union

Heritage Federal Credit Union is a full-service financial institution with over $940 million in assets and serves more than 65,000+ members in Gibson, Posey, Warrick, Vanderburgh, Daviess, Knox, Spencer, Pike, Perry, Crawford, Clark, Floyd, and Harrison Counties in Indiana; Henderson, Daviess, Hopkins, Hancock, Ohio, McLean, Webster, Union, and Crittenden Counties in Kentucky; and Lawrence, Wabash, White, Gallatin and Hardin Counties in Illinois. As a nonprofit, credit unions provide low-cost financial services to their members and are mission driven. Founded in 1965, Heritage Federal is committed to improving the daily lives of those we live and work with, providing members the best financial products and services, and giving back to the local communities through donations, sponsorships, and volunteerism. More information regarding Heritage Federal Credit Union can be located at


Sami Etienne

Director of Marketing
Heritage Federal Credit Union
812-253-6928, ext. 2896


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