Heritage Federal Credit Union receives ADDY Award at American Advertising Awards Ceremony
NEWBURGH, IN (February 17, 2016) —
Heritage Federal Credit Union is pleased to announce that they were awarded a Silver ADDY Award for their HFCU 50th Anniversary Campaign at the American Advertising Federation (AAF) Awards Ceremony held at the Tropicana Convention Center on Friday night, February 12th, 2016.
HFCU’s 50th Anniversary Campaign received the ADDY Award in the category – Integrated Campaigns/Integrated Branded Content Campaign. The campaign featured items used to celebrate the credit union’s 50th Anniversary in 2015 including: HFCU 50th TV Commercials, HFCU 50th Radio Spots, HFCU 50th Outdoor Bulletins (Billboards), HFCU 50th Outdoor Eastland Mall Banner, HFCU 50th In-Branch Drive-In Display, HFCU 50th Evansville Courier Special Insert, HFCU 50th 1965 Ford Mustang Bench, HFCU 50th Website, HFCU 50th Tie-Dyed ‘People Helping People’ T-Shirts, and HFCU 50th In-Branch Floor Decals.
Heritage Federal Credit Union worked closely with local advertising and marketing agency AXIOM to create many of the elements featured in the campaign, with credits going to:
Steve Bugg – HFCU Chief Marketing and Member Service Officer
Lynette McClusky – HFCU Director of Marketing
Rick Richmond – HFCU Marketing Communications Administrator/Creative Director/Graphic Designer
Randy & Nina Lientz – AXIOM Principals
Kelly Dhom – AXIOM Creative Director
Jason Snader – AXIOM Art Director
Lisa Wiesjahn – AXIOM Writer
Jeremy Caine – AXIOM Producer
Ruth Jenkins, CCE, CUERME, President and CEO of Heritage Federal Credit Union said, “Heritage Federal Credit Union is very proud to announce that we were honored with an ADDY Award for our 50th Anniversary marketing efforts. The ADDY Awards competition, as usual, was incredibly competitive this year, with more than 130 entries submitted making it one of the biggest in recent history. During 2015, we had many events and opportunities to celebrate our 50th Anniversary and to know that our marketing efforts were judged as among the best submitted gives us another reason to celebrate.”
For more information, please call Steve Bugg, Chief Marketing and Member Service Officer, at 812-253-6928, ext. 2267.
About Heritage Federal Credit Union
Heritage Federal Credit Union is a full-service financial institution with over $940 million in assets and serves more than 65,000+ members in Gibson, Posey, Warrick, Vanderburgh, Daviess, Knox, Spencer, Pike, Perry, Crawford, Clark, Floyd, and Harrison Counties in Indiana; Henderson, Daviess, Hopkins, Hancock, Ohio, McLean, Webster, Union, and Crittenden Counties in Kentucky; and Lawrence, Wabash, White, Gallatin and Hardin Counties in Illinois. As a nonprofit, credit unions provide low-cost financial services to their members and are mission driven. Founded in 1965, Heritage Federal is committed to improving the daily lives of those we live and work with, providing members the best financial products and services, and giving back to the local communities through donations, sponsorships, and volunteerism. More information regarding Heritage Federal Credit Union can be located at heritagefederal.org
