Heritage Federal Credit Union receives nine Diamond Awards for outstanding marketing, business development achievements

NEWBURGH, IN (April 12, 2016) — Heritage Federal Credit Union in Newburgh, Indiana, was recently honored with a record setting nine Diamond Awards, which recognizes outstanding marketing and business development achievements in the credit union industry nationwide.

The awards were presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,200 credit union marketing and business development professionals, at their recent conference. Awards are given in each of 30 categories ranging from advertising to community events and beyond.

Heritage Federal Credit Union won a total of nine awards in the following categories:

Diamond Awards

  • Brand/Corporate Identity – HFCU 50th Anniversary Campaign
  • Television – Instant Issue Visa Cards
  • Radio – Instant Issue Visa Cards
  • Radio – Slash and $AVE!
  • Social Media – Pet Calendar Contest
  • Miscellaneous – Pet Calendar
  • Plastic Access Card Design – Instant Issue Visa Cards

Excellence Awards (Only 4 of these awards were given out nationally, HFCU received 2 of the 4 awards)

  • Instant Issue Visa Cards Campaign
  • Pet Calendar Campaign

“The Diamond Awards competition represents the pinnacle of credit union marketing and business development,” said Andy Reed, Chair of the CUNA Marketing & Business Development Council, and President and CEO, Texas People FCU. “Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”

“Although Heritage Federal Credit Union does not develop our products and services to win awards (we develop them to improve the financial life of our members), nor focuses our marketing efforts on achieving recognition, it’s with great pleasure that the Credit Union accepts these seven Diamond Awards and two Excellence Awards from our nationwide peers” said Ruth Jenkins, CCE, CUERME, President and CEO of HFCU. “Heritage Federal Credit Union has had success in receiving Diamond Awards in the past, but never at this level by winning so many in one-year. As the President and CEO of the Credit Union, I am truly impressed by the entire organization’s efforts to bring innovative products and services to the local marketplace that improves the life of our members. These products and services have been very welcomed by our membership and drove in record setting results. We also were very creative in our marketing to support not only these products and services, but in the celebration of the founding of Heritage Federal Credit Union 51-years ago which aided Heritage Federal Credit Union in achieving such great success this year at the annual CUNA Marketing & Business Development Council meeting and awards recognition. We employ dedicated employees that are truly committed and focused on our mission and I congratulate them on their efforts.”

Award winners were recognized at the council’s 23rd annual conference held March 20-23 in Anaheim, California. For more information on the Diamond Awards or to view the entire list of winners, go to

For more information, please call Steve Bugg, Chief Marketing and Member Service Officer, at 812-253-6928, ext. 2267.

About Heritage Federal Credit Union

Heritage Federal Credit Union is a full-service financial institution with over $940 million in assets and serves more than 65,000+ members in Gibson, Posey, Warrick, Vanderburgh, Daviess, Knox, Spencer, Pike, Perry, Crawford, Clark, Floyd, and Harrison Counties in Indiana; Henderson, Daviess, Hopkins, Hancock, Ohio, McLean, Webster, Union, and Crittenden Counties in Kentucky; and Lawrence, Wabash, White, Gallatin and Hardin Counties in Illinois. As a nonprofit, credit unions provide low-cost financial services to their members and are mission driven. Founded in 1965, Heritage Federal is committed to improving the daily lives of those we live and work with, providing members the best financial products and services, and giving back to the local communities through donations, sponsorships, and volunteerism. More information regarding Heritage Federal Credit Union can be located at

About the CUNA Marketing and Business Development Council

The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,200 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,600 credit union professionals. For more information, visit


Sami Etienne

Director of Marketing
Heritage Federal Credit Union
812-253-6928, ext. 2896


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