Hiway Credit Union wins top national honors at CUNA Marketing Diamond Awards

St. Paul Based Credit Union awarded category’s best for logo design; also earns honors for overall rebranding and identity

ST. PAUL, MN (May 12, 2021) — Hiway Credit Union®, was recently awarded Category’s Best for Logo Design as well as honors in Overall Rebranding and Identity at the Credit Union National Association (CUNA) Marketing Diamond Awards.

The CUNA Marketing Diamond Awards competition is the most prestigious awards competition in the credit union industry that focuses on distinction in business development and marketing. Every awardee is carefully selected through a rigorous grading process to choose the most creative and innovative designs.

This year, over 1,200 entries resulted in just 200 Diamond winners and 86 Category’s Best. The winners are selected based on creativity, strategy, and results.

“When we made the decision to rebrand, we knew we needed to find an exceptional branding partner to work with our internal talent,” said Hiway Credit Union Senior Vice President of Marketing & Business Development Tara Graff. “We turned to Duluth-based Swim Creative who has been our marketing partner for several years and understands our history, mission and values well.  We are very happy with the outcome and are ready to roll out our smart financial services products and outstanding services to more communities.”

For more information on the Diamond Awards or to view the entire list of winners, visit CUNA-Diamond Award.

About Hiway Credit Union

Hiway Credit Union was founded in 1931 to serve the employees of the Minnesota Highway Department. Today, Hiway serves an expanded member base, with over 79,000 members in Minnesota and nationwide, registers $1.6 billion in assets and welcomes new membership from individuals and small businesses. Hiway offers its members unparalleled service and value “on the road of life” through lower loan rates, higher savings rates and fewer and lower fees. Hiway also operates four high school branches at Como, Harding, Highland and Johnson High Schools in St. Paul.  For more information about Hiway, visit

About Swim Creative

Swim Creative is a collective of thinkers, tacticians and artists who help businesses and institutions succeed through collaboration, insight and hard work. Founded on a commitment to be the best, they use whip-smart strategy to turn ideas into creative that empowers, inspires and transforms. When strategy and creativity sync: you Swim.


Kent​ Wipf
Sr. Marketing Specialist
651.291.1515 ext. 8249 |

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