A home buyer’s path to homeownership is predictable, mappable and profitable for credit unions
New eBook from CU Realty Services reveals secrets to leveraging real estate purchase patterns
SCOTTSDALE, AZ (August 30, 2016) — Studies confirm that since the arrival of the internet and the subsequent maturation of online shopping, home buyers dedicate more time to their home search but very little time to finding the right mortgage. For credit unions hoping to increase profitability by building a robust purchase mortgage program, this trend presents challenges: How can a CU be part of the home buying journey? And, how can the CU win the loan business?
To overcome these two challenges, and achieve the goal, many of the nation’s largest and most innovative credit unions have turned to HomeAdvantage,TM a turn-key real estate program from CU Realty Services—the No. 1 real estate services CUSO in the U.S. Those CUs using HomeAdvantage often see closings increase by 40 percent or more!
A new, seven-page eBook from CU Realty Services, “Mapping the Home Buyer Journey: How Credit Unions Can Attract More Buyers and Win More Loans,” provides a step-by-step plan. It reveals the industry’s most important insights for leveraging common home buyer behaviors and patterns to grow a CU’s purchase mortgage business, and explains:
- Why mortgages are not the focus for home buyers
- The key phases of home buying
- How to map out the journey and build a successful purchase mortgage pipeline for your credit union
“We’ve been tracking home buyer behaviors and experiences for more than 15 years, so no one understands the unique convergence of emotion, excitement and mortgage marketing methodologies better than CU Realty Services,” said Tandy Vincent, director of marketing at CU Realty. “This eBook pairs these insights with important industry stats to help credit unions be more competitive in the purchase mortgage space. Winning more loans starts early, and we have been helping credit unions get there for a long time.”
To get your copy of the eBook, “Mapping the Home Buyer Journey: How Credit Unions Can Attract More Buyers and Win More Loans,” click here or paste this link into your browser www.curealty.com/journey.
About HomeAdvantage
HomeAdvantage, formerly CU Realty Services, provides real estate services that helps credit unions increase their purchase mortgage business while saving their mHomeAdvantage provides real estate services that helps lenders build their purchase mortgage business while saving their borrowers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Borrowers can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When lenders offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans (with an average of an 80% pull through rate) and giveback to borrowers in the form of Cash Rewards.embers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Credit union members can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When credit unions offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans and giveback to members. Visit www.homeadvantage.com to learn more.
