Hoosier Hills Credit Union website design receives Diamond Award
COTTONWOOD HEIGHTS, UT (April 1, 2019) — CUNA was pleased to recently award Hoosier Hills FCU a prestigious Diamond Award for their new credit union website design. The website was built by agency BloomCU. Hoosier Hills was present at CUNA’s event and accepted the award in person.
Each year, CUNA holds their CUNA Marketing & Business Development Council Conference, one of the largest conferences of this type in the United States. CUNA hosts special workshops for credit union marketers, provides networking opportunities, and sponsors a dinner where the Diamond Awards are presented.
Hoosier Hills is a large, successful Indiana credit union with a proven track record of excellent service and trustworthy practices. They wanted to update their website to better serve their growing membership base. One of their major concerns was ease of use. BloomCU, an experienced credit union website design agency, came through with a website that was both beautiful and functional.
The many updates, large and small, contributed to a brand new look for the website. The design was ramped up to be cleaner and leaner, with more natural, aesthetically pleasing photography. BloomCU used card sorting and usability testing to reorganize the website’s navigation, making it easier for users to find what they were looking for. The new website also incorporates special technology called Persona, which creates a profile for each visitor and provides them a custom experience based on past behavior and implied preferences.
“Our philosophy is that users of the web are attracted to beautiful and intelligent designs,” said Derik Krauss, co-founder of BloomCU. “Hoosier Hills’ website perfectly exhibits those qualities.”
About BloomCU
BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.
bloomcu.com
About Hoosier Hills
Hoosier Hills Credit Union has been open for business since 1934. They currently have 8 branches in southern Indiana, and serve those who live and work there, as well as their families. Hoosier Hills is the 17th largest credit union in Indiana with over 29,0000 members and assets totaling $516.95 million. They have consistently earned a 5-Star rating from BauerFinancial, the nation’s leading independent bank and credit union rating firm. They pride themselves on their community outreach, their welcoming attitude, and the significant financial value they offer their members.
