Hoosier Hills Credit Union recently teamed up with credit union website design agency BloomCU to build one of the most beautiful and intelligent credit union websites in the world.
Hoosier Hills Credit Union is an Indiana-based credit union with over 29,000 members. They are highly-rated by outside firms and offer their members exceptional value, particularly on account fees and loan rates. In 2016, a research firm estimated that their members collectively saved more than $8 million in 2016 simply by choosing Hoosier Hills versus a leading bank. In order to better promote the exceptional value they offer, it is important to Hoosier Hills to design a more exceptional website. They want a site that is technologically advanced and effortless to use.
To accomplish these goals, BloomCU will first focus on the ease of use. They will conduct card sorting exercises and usability tests to build a new navigation for the site that is completely intuitive. In the design phase, each element (colors, layout, imagery, etc.) will be chosen for both beauty and clarity, resulting in a credit union website design that is sleek and welcoming.
The new site will also use powerful technology. BloomCU specializes in offering personalized and interactive content for credit union websites, and Hoosier Hills’ new website will showcase BloomCU’s personalization software called Persona. Visitors who land on the new site will be given a personalized experience based on past website visits and implied preferences. The new site will also include real-time search that reveals results as you type, so visitors can find anything they need immediately.
“Our philosophy is that users of the web are attracted to beautiful and intelligent credit union website designs,” said Derik Krauss, co-founder of BloomCU. “Hoosier Hills’ website is going to perfectly exhibit both Beauty & Brains.”