Ideal CU takes 2nd place in 2016 national Desjardins Youth Financial Literacy competition

WOODBURY, MN (April 25, 2017) — Ideal Credit Union took second place in the 2016 national Desjardins Youth Financial Literacy competition for its “Money Talks” Financial Literacy program. The unique peer-to-peer program is taught by high school age Ideal Student Credit Union employees to high school age students, and features the building blocks of personal finance: budgeting, savings and investments, credit, and money management tools. Ideal Credit Union’s entry competed with financial education projects from credit unions in other states.

Ideal CU’s Money Talks program earned first place state Youth Desjardin honors in 2013 and again in 2016. This is the first national award for the program. “Ideal Credit Union is committed to financial literacy and to helping our youth develop lifelong skills for managing their money,” said Ideal CU President/CEO Brian Sherrick. “The overall program objective is to provide the ability to use knowledge and skills to manage financial resources effectively for a lifetime of financial well-being.”

Sponsored by the Minnesota Credit Union Network (MnCUN) and the Credit Union National Association (CUNA), the Desjardin award recognizes leadership within the credit union movement on behalf of youth financial literacy. The award is named in honor of Alphonse Desjardins, the founder of the North American credit union movement, and an ardent believer in the value of teaching children to save, and he promoted the idea of in-school savings programs.

Ideal CU has operated a student-run branch since January 2013 at Tartan High School in Oakdale, MN. Located in the DECA school store, the Ideal Student Credit Union is an innovative approach in business education, teaching students the basic principles and practices of the Financial Services industry. The “Money Talks” educational series, developed in partnership with Tartan DECA students and school leaders, is held several times throughout the school year.

A total of 324 students have been through the “Money Talks” financial literacy program since its inception in 2013. Participants earn a $100 cash stipend for completing the course and passing the “I’m Financially Ready” exam. To-date Ideal CU has awarded $32,400 to students
completing this program.

Ideal CU offers a suite of student financial products to help youth build their financial future, including Free Student Checking, a Student Savers CD and a unique Credit Builder loan to help establish that all-important credit rating.

Ideal Credit Union was recognized by the Credit Union National Association (CUNA) recently in Washington, DC, for its “Money Talks” financial literacy program. Ideal received second place in the Youth Desjardins financial literacy category. Accepting the award were, from left,
Ideal CU Board Members Judy Schadewald, Mary White, Ideal President/CEO Brian Sherrick, and Board Chairman Keith Hauge from CUNA President Jim Nussle, and Minnesota Credit
Union Network (MnCUN) President Mark Cummins.

About Ideal Credit Union

Founded in 1926, Ideal Credit Union is a member owned financial institution that is dedicated to providing financial services driven by a sincere and personal interest in the needs of our employees, members and community. Ideal CU offers a complete range of services, including a full suite of digital banking products, savings, checking, loans, mortgage products, business services and more. Offices are located in Eagan, Hugo, Inver Grove Heights, North St. Paul, Stillwater and Woodbury. Visit for details and directions. Ideal has been voted “Best Credit Union in the East Metro” five years in a row by readers of the Stillwater Gazette, “Best Credit Union in the Forest Lake Area” by readers of the Forest Lake Times, and was named a 2021 Star Tribune Top Workplace. Federally insured by NCUA. Equal Housing Lender. NMLS# 401783.


Jane Hennen

Joanna Hjelmeland

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