Infusion marketing campaigns generated over 100,000 new accounts for financial institutions
Financial institutions experience exponential growth as a result of data-driven, omni-channel marketing campaigns
LITTLE ROCK, AR (August 21, 2017) — Infusion, a provider of data-driven direct marketing campaigns that generate strategic growth for community banks and credit unions, has generated over 100,000 new accounts for financial institutions.
To date, Infusion has generated 102,263 accounts with balances of $2.3 billion in response to its digital ad, email and direct mail campaigns. Of the accounts generated, 54,000 are deposit accounts, 39,000 are loans and 8,000 are electronic services. Over 65 percent of accounts generated resulted from cross-selling campaigns to existing customers, while 33 percent were accounts opened by prospective customers. Notably, 30 percent of the campaign responders opened additional deposit and loan accounts during the marketing campaign in which they responded.
The vast majority of these accounts were generated through Infusion’s unique Pay for Performance model, meaning Infusion is paid based on measurable objectives being achieved during the execution of the marketing campaigns. The development and implementation of these programs is driven by the Infusion ProfitGenerator® process, which starts with an in-house assessment of the financial institution’s core data and the development of a strategic omni-channel marketing plan to boost growth in central categories. Then, Infusion conducts and pays for the execution of the marketing campaigns, tracks and measures the results across channels and quantifies the ROI. Financial institutions are only charged when measurable, pre-determined results have been met.
“Crossing the 100,000 accounts generated threshold is a major milestone for both Infusion and our clients, and proves financial institutions can experience exponential growth by using data to anticipate the needs of their customers or members,” said Tom Cloninger, co-founder and chief executive officer at Infusion. “And the continued account generation financial institutions experienced from our campaigns underscore how strategic, targeted marketing sets the stage for sales opportunities beyond just the promoted product.”
Headquartered in Little Rock, Arkansas, Infusion uses data analysis to compare a financial institution’s core data to proprietary data of its peers to set benchmarks and create and execute omnichannel marketing campaigns that generate strategic growth. The Infusion ProfitGenerator process and corresponding campaigns are used to grow deposits, loans and transactional fee income at community and regional financial institutions. For more information, visit http://www.profitgenerator.com/.