Insurance Solutions powered by Affinion announces new simplified issue term life insurance product

ST. PAUL, MN (February 18, 2016)

Insurance Solutions, powered by Affinion, an industry leader in marketing and managing insurance solutions programs, is pleased to announce it is expanding its relationship with Minnesota Life Insurance Company, a member company of Securian Financial Group, Inc., to offer a new Simplified Issue Term Life Insurance product to the marketplace in 2016.  The new product enhances Affinion’s suite of industry leading life and accident insurance products and will be available through Affinion’s marketing partners.

Affinion’s partners will now enjoy the benefits of offering a product that:

  • Is fully supported by Affinion’s industry-leading services team
  • Uses powerful marketing materials to deliver educational information to their customers on the value of a simplified term life insurance product
  • Increases the financial institution’s product offerings and makes them available to a broader base of consumers
  • Is offered through direct mail, a proven and effective marketing channel that allows customers to apply for their policy within the privacy of their own homes
  • Provides their customers with the opportunity to purchase a policy that offers a fast, simple and easy application process, no intrusive medical tests, and benefit amounts and rates that do not change for the full 10 year term of the coverage, regardless of changes to health, lifestyle, or occupation

Simplified Issue Term Life Insurance provides protection of up to $250,000 with no costly add-ons or complex processing.  Additionally, with Simplified Issue Term Life Insurance, Affinion clients can now offer their customers immediate peace of mind with full coverage from day one of policy approval against any covered claim with no waiting period.  Customers also have the right to examine the policy for 30 days and if they choose to cancel, for any reason, they will receive a full refund.

“According to LIMRA, more than 70 million Americans need to buy more life insurance. We’re happy to provide our clients the ability to fill that need and market a Simplified Issue Term product,” said Robert Dudacek, President of Insurance Solutions powered by Affinion.  “We are eager to use our extensive direct mail expertise to help our marketing partners deliver this valuable insurance to their customers and members.”

The Minnesota Life Insurance Company Simplified Issue Term Life Insurance product will be added to the existing Affinion Life Insurance product suite which already includes such great products as Guaranteed Issue and Fully Underwritten Life Insurance.  To learn more about Insurance Solutions powered by Affinion and the full spectrum of insurance products, including Simplified Issue Term, please visit

Insurance Solutions powered by Affinion
As a global leader with over 40 years of experience, Insurance Solutions powered by Affinion (“Affinion Benefits Group”) enhances the value of our partners’ member relationships with insurance programs that increase member loyalty.  Affinion Benefits Group is one of the largest insurance third party administrators in the country, and is dedicated to planning, creating, producing, and analyzing thousands of campaigns annually.  Our time-tested insurance products from top-rated carriers include: Accidental Death and Dismemberment Insurance, Hospital Accident Plan, Recuperative Care Plan, and Graded Benefit Whole Life Insurance.  Affinion Benefits Group holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified.  Affinion Benefits Group, LLC is an Affinion Group company.  For more information, visit

About Securian Financial

At Securian Financial, we’re here for family. And we’re here because of it. We’re guided by our purpose: helping customers build secure tomorrows. Since 1880, we’ve been building a uniquely diversified company that has outlasted economic ups and downs while staying true to our customers. We’re committed to the markets we serve, providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.


Jeff Bakken
Media Relations
651-665-7558 |

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