Interesting Case Study from First Financial Federal Credit Union

First Financial Federal Credit Union of Wall,NJ recently increased its new checking accounts by 50 percent, thanks to America’s fascination with Apple’s iPad 2.

In celebration of the CU’s 75th Anniversary, First Financial ran a special promotion offering members and prospective members the chance to win an iPad 2 when they opened a checking account from October 1, 2011 through December 1, 2011.  The promotion tied into the CU’s anniversary and also allowed them to highlight other services such as:

  • Free Checking
  • Go Green (Electronic) Checking
  • Instant Issued Debit Cards
  • Free Mobile and Online Banking
  • Rewards First Program

Overall, First Financial opened 156 new checking accounts in two months as a result of the promotion! This was an increase over their usual 100-115 over a typical three month period.

“The promotion coincided with Bank Transfer Day, which we believe added to its impact and was an added bonus for both First Financial and our newest members,” noted Jessica Revoir, Marketing Manager.  

For more information about First Financial visit

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