John M. Floyd & Associates (JMFA), a profit-improvement consulting firm for banks and credit unions, announced today that Brad Davis has joined the company as a regional director. He will be responsible for client services and consulting in Tennessee, West Virginia and Kentucky.
Davis joins JMFA with more than 30 years of sales and client retention success in the financial services industry, primarily serving bank clients in the southeastern United States. With deep experience in technology and other critical operational systems as a result of his past senior sales executive positions with Fiserv and FIS, Davis will help JMFA clients address compliance issues, strengthen account holder retention and assist them with improving their overall performance. Additionally, his software background will benefit clients using JMFA OVERDRAFT PRIVILEGE® to recover lost revenue due to regulatory changes, while providing their account holders with a fully disclosed overdraft protection solution.
“We welcome Brad’s extensive operational expertise to our team of performance and profitability experts,” said JMFA Chairman and CEO John M. Floyd. “His knowledge of technology solutions will be very valuable to financial institutions in his territory. Plus, his familiarity with the Southern region gives him tremendous insight into the types of challenges and opportunities that financial institutions in that area are facing.”
Davis holds a Bachelor of Science degree in Business Administration from Liberty University in Lynchburg, Virginia. He can be reached at 615-339-3026or Brad.Davis@JMFA.com.
Brad Davis