JSC Federal Credit Union taps Ogilvy as strategic agency partner
HOUSTON, TX (June 17, 2019) — JSC Federal Credit Union (JSC FCU) today announced that it has selected Ogilvy, an award-winning integrated marketing and Communications company, to deliver brand strategy services for the financial services company as it continues to grow its footprint in the greater Houston area.
The Ogilvy team will deliver an integrated solution across capabilities to help JSC FCU achieve its ambitious goals. Specifically, a multidisciplinary team will help simplify, clarify and grow JSC FCU’s distinct brand position in the market.
Brandon Michaels, President and CEO of JSC Federal Credit Union, said: “We’re excited to announce our partnership between JSC FCU and Ogilvy. Our goal is to be the best-known brand in Houston, period. We want to build an experience that is second to none and rivals the likes of Amazon, Apple, and more. As part of that ’second to none’ experience; our brand, our purpose and our mission will be the cornerstone and our guiding light as we attain that goal.
To create that ’second to none’ experience and elevate our brand, we knew we needed a ‘best in class’ partner and when it comes to branding, Ogilvy is that partner. Their credentials speak for themselves and this partnership was a no brainer.”
Sandeep Vasudevan, Worldwide Group Managing Director at Ogilvy, said: “We are delighted to be partnering with JSC FCU to further showcase the impact their business has in the communities they serve. We look forward to working closely with JSC FCU to build their brand for the future as they continue to support consumers in the greater Houston area through all the stages and needs of their financial lives.”
About JSC Federal Credit Union
JSC Federal Credit Union (JSC FCU) is proud to meet the financial needs of the people it serves. As a member- owned not for profit financial institution JSC FCU is committed to enabling members and potential members to become financially self-sufficient and successful by providing low cost products and services to the diverse economic and social make-up of the communicates it serves. JSC FCU is a one-stop shopping source for all financial needs, including home banking and bill pay, checking and savings, loans of all types and investment services. From its humble beginnings over 55 years ago, JSC FCU has grown to serve 130,000+ members and 2,000+ Community Business Partners (CBPs) throughout the Greater Houston Bay Area.
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand's needs through six core capabilities: Brand Strategy, Advertising, Public Relations and Influence, Customer Engagement and Commerce, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WPPGY).
JSC Federal Credit Union
Houston, TX 77058
281.488.7070 ext: 1070