JSC Federal Credit Union taps Ogilvy as strategic agency partner
HOUSTON, TX (June 17, 2019) — JSC Federal Credit Union (JSC FCU) today announced that it has selected Ogilvy, an award-winning integrated marketing and Communications company, to deliver brand strategy services for the financial services company as it continues to grow its footprint in the greater Houston area.
The Ogilvy team will deliver an integrated solution across capabilities to help JSC FCU achieve its ambitious goals. Specifically, a multidisciplinary team will help simplify, clarify and grow JSC FCU’s distinct brand position in the market.
Brandon Michaels, President and CEO of JSC Federal Credit Union, said: “We’re excited to announce our partnership between JSC FCU and Ogilvy. Our goal is to be the best-known brand in Houston, period. We want to build an experience that is second to none and rivals the likes of Amazon, Apple, and more. As part of that ’second to none’ experience; our brand, our purpose and our mission will be the cornerstone and our guiding light as we attain that goal.
To create that ’second to none’ experience and elevate our brand, we knew we needed a ‘best in class’ partner and when it comes to branding, Ogilvy is that partner. Their credentials speak for themselves and this partnership was a no brainer.”
Sandeep Vasudevan, Worldwide Group Managing Director at Ogilvy, said: “We are delighted to be partnering with JSC FCU to further showcase the impact their business has in the communities they serve. We look forward to working closely with JSC FCU to build their brand for the future as they continue to support consumers in the greater Houston area through all the stages and needs of their financial lives.”
About JSC Federal Credit Union
JSC Federal Credit Union (JSC FCU), soon to be Wellby, is a member-owned, not-for-profit financial cooperative, proudly serving the greater Houston community. Established in 1961 originally to serve the employees of the Johnson Space Center, JSC FCU has grown to one of the largest credit unions in Houston, serving more than 134,500 members with 17 solution center locations and $2.5 billion in assets. As a people-first organization, JSC FCU is open to all members of the Houston community who live, work, worship, or attend school in the Houston Bay area. For more information about JSC FCU, visit jscfcu.org. Federally insured by NCUA. Equal Opportunity Employer.
About Ogilvy
Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand's needs through six core capabilities: Brand Strategy, Advertising, Public Relations and Influence, Customer Engagement and Commerce, Digital Transformation, and Partnerships. Ogilvy is a WPP company (NASDAQ: WPPGY).
