JSC Federal Credit Union (JSC FCU) today announced that it has selected Ogilvy, an award-winning integrated marketing and Communications company, to deliver brand strategy services for the financial services company as it continues to grow its footprint in the greater Houston area.
The Ogilvy team will deliver an integrated solution across capabilities to help JSC FCU achieve its ambitious goals. Specifically, a multidisciplinary team will help simplify, clarify and grow JSC FCU’s distinct brand position in the market.
Brandon Michaels, President and CEO of JSC Federal Credit Union, said: "We’re excited to announce our partnership between JSC FCU and Ogilvy. Our goal is to be the best-known brand in Houston, period. We want to build an experience that is second to none and rivals the likes of Amazon, Apple, and more. As part of that ’second to none' experience; our brand, our purpose and our mission will be the cornerstone and our guiding light as we attain that goal.
To create that ’second to none’ experience and elevate our brand, we knew we needed a 'best in class' partner and when it comes to branding, Ogilvy is that partner. Their credentials speak for themselves and this partnership was a no brainer."
Sandeep Vasudevan, Worldwide Group Managing Director at Ogilvy, said: "We are delighted to be partnering with JSC FCU to further showcase the impact their business has in the communities they serve. We look forward to working closely with JSC FCU to build their brand for the future as they continue to support consumers in the greater Houston area through all the stages and needs of their financial lives.”