Kasasa’s responsive online marketing platform FIRSTBranch strengthens user experience

Platform transforms community financial institutions’ traditional websites to a consumer, mobile-friendly, e-commerce site

AUSTIN, TX (February 29, 2016)Kasasa®, formerly BancVue®, an award-winning marketing and financial technology provider, has enhanced its fully responsive online marketing platform, FIRSTBranch®, to improve the user experience by creating a website that drives traffic online and in-branch. FIRSTBranch is designed to help community financial institutions (CFIs) attract more consumers to open accounts, apply for loans, make investments and more.

A powerful online branch focused on delivering a great user experience across all devices, FIRSTBranch turns a CFI’s website into an e-commerce site. The platform features digital account opening optimized for all devices and allows users to agree to disclosures, verify identity, upload documents, sign electronically and fund new accounts online. Based on data from all FIRSTBranch clients, the platform delivered a 120 percent lift on first page rankings for geo-targeted Google search items within the first three months, dramatically increasing web traffic. Additionally, the top 20 percent of CFIs received seven loan applications and six checking account applications per branch, per month.

“With 88 percent of consumers researching institutions online before they go into a branch, an institution’s website is the new lobby, making it one of the first things potential account holders see before they decide to open an account,”said Gabe Krajicek, CEO of Kasasa. “Creating a site that drives traffic, stylistically represents the institution and is accessible from any device is what entices individuals to join. FIRSTBranch provides a customer-centric experience, while taking the complications of web development out of the picture – critical for CFIs to compete with megabanks.”

With FIRSTBranch, each institution is given a single point of contact, along with a team of designers, account managers, programmers, copywriters and SEO experts at no additional cost. These individuals ensure the CFIs have all of the tools and support necessary to meet their goals. The platform also features an enterprise content management system and enables CFIs to add new pages, edit banners, preview changes on a mobile device or on a desktop and provide an enhanced onsite page editor. It also allows institutions to revert back to past versions, have access to reusable widgets, blog and use audit tracking.

By providing premium, rewards-based checking and savings accounts free to consumers, Kasasa enables CFIs to increase customer retention, reduce overall expenses and encourage accountholder engagement. More than 370 community banks and credit unions across 47 states offer Kasasa checking and savings accounts. The company was also named to the 2015 FinTech Forward 100 list of leading financial technology providers in the world.

About Kasasa

Based in Austin, Texas, Kasasa® is a financial technology and marketing provider committed to driving results for over 900 community financial institutions by attracting, engaging, and retaining consumers. Kasasa does this through branded retail products, including reward accounts, referral programs, and the only loan with Take-Backs™, world class marketing, and expert consulting services. For more information, please visit, or visit them on Twitter or LinkedIn. 


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