MIDDLETOWN, PA (February 20, 2014) – Rodney May (aka Rap Master May) holds two jobs at Mid-Atlantic Corporate Federal Credit Union: senior vice president of member services and resident rapper.
Thanks to May’s rapping talents, the Corporate is getting noticed through an innovative way of grabbing – and keeping – credit unions’ attention. Its newest video edition of “Around the Corporate” features “Rap Master May” spitting bars while promoting the Corporate and its family of companies’ newest products and services. The video is part of FInection, Mid-Atlantic Corporate’s video channel designed to inform, educate and entertain credit unions throughout the movement.
“The ‘Around the Corporate’ segment has always been a bit tongue in cheek,” said May, who serves as the program’s emcee. “It’s designed to update and share Corporate information with credit unions and our business partners in an interesting and, sometimes, whimsical way.”
FInection, whose name is a combination of the words Financial and Connection, showcases weekly economic updates with a credit union spin. In addition to “Around the Corporate,” programs include Economic Updates, Corporate Account Manager Updates, and various business-related videos, such as Tips of the Week, and Events and Education.
Themes and scripts for the video segments are created by Mid-Atlantic Corporate’s marketing and video production team.
“The response to this month’s episode – and specifically “Rap Master May’s” rapping skills – has been positive,” said Jaime Agostino, marketing manager of Mid-Atlantic Corporate. “People seem to really be enjoying it – and they’re learning more about our Corporate.”
According to Agostino, the video channel has been well received since its release last year, and is helping Mid-Atlantic Corporate modernize the way it communicates with members.
FInection can be viewed from any location with internet access, including mobile phones and tablets. The address is http://finection.midatlanticcorp.org/.
About Mid-Atlantic Corporate Federal Credit Union
Mid-Atlantic Corporate Federal Credit Union and its members have been well-served by a conservative financial management approach. It is a federally chartered corporate credit union that serves CUSOs, leagues, chapters, and more than 800 credit unions. Mid-Atlantic Corporate and its family of companies provide quality investment, lending and payment services, including ACH, share draft and electronic bill payment. Mid-Atlantic Corporate develops services with our member in mind, and delivers them with the kind of accountability, consideration and responsiveness our members expect – and deserve. For more information, please visit www.midatlanticcorp.org, www.mycuservices.com, and www.atonfm.com.