Kelly Community FCU’s new credit union website design wins Diamond Award
COTTONWOOD HEIGHTS, UT (April 19, 2018) — At CUNA’s recent Marketing and Business Development Conference, Kelly Community Federal Credit Union was honored with a Diamond Award in recognition of their stunning new website (www.kellycommunity.org). Each year during the conference’s awards dinner, CUNA presents Diamond Awards to select credit unions for their exceptional marketing practices. Kelly Community and their web design partner, BloomCU, were thrilled to see Kelly Community named among this elite group of winners—particularly as only five credit unions were given Diamond Awards for website design this year.
In their redesign, Kelly Community wanted to create a “digital branch” which members could navigate with ease. Knowing this, BloomCU prioritized the user experience, adding intelligent technologies such as real-time search and real-time content personalization, built-in interactive calculators, a loan application tracking feature, and an easy-to-navigate mega menu—and the entire website works beautifully on devices of all sizes. The result is a sleek and contemporary website that stands out from the competition in both usability and aesthetics.
“Rae gave us permission to expand the credit union’s current brand through the website’s aesthetic,” Ryan Harmon (co-founder of BloomCU and head designer) said of their collaboration with Kelly Community FCU. “We jumped on that opportunity with excitement and ended up with an artful aesthetic that is unlike any other credit union’s website.”
About BloomCU
BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.
bloomcu.com
About Kelly Community FCU
Kelly Community Federal Credit Union began in 1963, when a group of workers at the tire plant in Tyler, Texas pooled some of their money together. They wanted to create a group of funds that all of the tire plant employees could turn to for reasonable loans. In 2001, the group decided to open up their services to the whole Tyler community. Their stated mission is to “Help People Achieve Their Financial Dreams”. For over 50 years, they have been true to this mission as they help their members save more, earn more, and do more.
