LAFCU has won two marketing awards in the 15th Annual Service Industry Advertising Awards competition.
The winning entries were for comprehensive advertising campaigns promoting LAFCU’s home loan programs via television, radio, print, outdoor and digital advertising as well as internal marketing to communicate with members. The work was produced in partnership with Harvest Creative Services, Lansing.
“As a local, member-owned financial institution, it’s important that LAFCU continually offers quality financial products to members and ensures that they and others in the community are aware of the benefits of these products,” said Kelli Ellsworth Etchison, LAFCU senior vice president marketing.
“We aimed for attention-grabbing creative that would deliver results, and these campaigns achieved that goal. Being recognized among the best in the service industry is an added plus.”
The New Roof campaign promotes LAFCU’s home equity line of credit program (HELOC); the Outgrown Your Home promotes LAFCU mortgages.
The creative concepts for both LAFCU campaigns use humor to establish a problem for which LAFCU offers a resolution. Humor also supports the credit union’s welcoming brand.
In the New Roof campaign, a comical couple is frustrated with their leaky roof. “Now can we get a new roof?” the wife asks.
The Outgrown Your Home campaign depicts family members living in a too-small house and illustrates moving to a larger home can benefit an entire family. “OUTGROWN your home?” is the question posed.
Visit LAFCU’s YouTube channel to view the award-winning TV commercials.
In this year’s contest, judges evaluated the advertising excellence of more than 1,600 entries from service industry providers around the world and recognized the top 282, or about 18 percent.
This billboard is part of the award-winning LAFCU New Roof advertising campaign. A comical couple frustrated with their leaky roof promotes the credit union’s home equity line of credit program.
The award-winning Outgrown Your Home campaign promotes LAFCU’s mortgage program by showing that moving to a larger home can benefit an entire family. The billboard is pictured.