LAFCU appoints Shelley Davis as corporate marketing strategist

Experienced executive to manage marketing campaigns, strategic initiatives

LANSING, MI (July 5, 2017) — LAFCU has announced the appointment of Shelley Davis as corporate marketing strategist.

In this position, she will manage LAFCU marketing campaigns and strategic initiatives, including advertising, sales promotions and business development.

“Shelley’s depth and breadth of marketing experience will serve LAFCU members well as she helps the credit union enhance its competitive position in the markets it serves,” said Kelli Ellsworth Etchison, LAFCU senior vice president of marketing.

For nearly eight years, Davis was director of marketing and business development for Financial Health Credit Union, East Lansing. She also founded and managed an image consulting firm that provided training programs, customized product offerings and education on strategies and the value of service alignment.

Most recently, she led a team of more than 20 marketing representatives across the states of Michigan, Wisconsin and Massachusetts as local development manager for K12 Inc. K12 is a publicly held, education company that sells online schooling and curricula to state and local governments.

Davis is well known to the Lansing and Jackson communities through two media shows. She cohosted the weekly women’s TV show “In Her Shoes” that aired on My 18 TV and hosted “Professional Presence,” a weekly podcast on the Michigan Business Network that provided personal and professional fulfillment motivation.

Davis is a graduate of CUNA Management School, a three-year executive education program offered by the Credit Union National Association and led by University of Wisconsin School of Business faculty. She plans to complete an MBA from Northwood University December 2018. She holds a bachelor’s degree in business administration from Baker College’s Owosso campus and a business image coach accreditation from The Protocol School of Washington, Washington, D.C.

Shelley Davis

About LAFCU (MI)

Chartered in 1936, LAFCU is a not-for-profit financial cooperative open for membership to anyone who lives, works, worships or attends school in Michigan and to businesses and other entities located in Michigan. The credit union serves more than 69,000 members and holds $938 million in assets. It was named a Best Credit Union to Work For in 2020. LAFCU offers a comprehensive range of financial products and services as well as an expanding complement of financial technology solutions. Members enjoy benefits such as low fees, low interest rates on loans, high yields on savings, discounts, knowledgeable employees and nationwide access to fee-free ATMs. A recipient of the national Dora Maxwell Social Responsibility Community Service Award for credit unions, LAFCU enriches the communities it serves by supporting many organizations and causes. To learn more about LAFCU, call 800.748.0228 or visit


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