Member Driven Technologies (MDT), a CUSO that hosts the Episys® core processing system from Symitar® to provide a private cloud alternative for core processing and IT needs, announced today that $942 million-asset LAFCU has successfully launched Digital Onboarding’s engagement platform through its partnership with MDT.
Digital Onboarding helps credit union members activate, adopt and effectively leverage the financial services that are available to them. By leveraging the Digital Onboarding platform, Lansing, Mich.-based LAFCU is able to more effectively digitally engage both new and existing members. LAFCU can now automatically send emails and text messages to connect members with personalized microsites, making it easier and quicker for them to adopt account-related services that drive cost savings, satisfaction and engagement such as digital banking, direct deposits, eStatements and more.
“LAFCU is dedicated to helping the unbanked and underserved obtain personal financial security, which is why it’s so critical that we make it simple for all members to access our digital services,” said Kelli Ellsworth-Etchison, Chief Marketing Officer at LAFCU. “Providing a convenient, personalized onboarding experience will allow us to establish strong relationships from the beginning with new members, while deepening loyalty with existing ones. By leveraging the Digital Onboarding engagement platform through our trusted partner MDT, we are enhancing accessibility and modernizing member journeys.”
Digital Onboarding’s platform enables LAFCU to seamlessly create and measure the effectiveness of digital member journeys without heavy lifting from the credit union. Through automating and digitizing the new membership and complementary service setup process, LAFCU is empowering members with robust self-service tools while boosting process efficiencies.
“Institutions can deliver the best digital account opening and digital banking experience in the world, but they will suffer from high attrition rates if it is difficult to get members from one point to another,” said Ted Brown, co-founder and CEO, Digital Onboarding, Inc. “The Digital Onboarding platform was built to help new account openers navigate the complex process of activating a new account after it’s opened. I am excited to partner with industry leaders like LAFCU and MDT to address this critical gap in the industry.”
“LAFCU is a long-time client with a proven track record of strategically investing in the tools and technology that will allow them to deliver exceptional member service,” said Larry Nichols, CEO and president of MDT. “By using Digital Onboarding’s platform, LAFCU and other credit union partners are providing members with easier, more efficient access to necessary products and services from the onset of the relationship. Creating these personalized digital experiences will be a strong differentiator as the competitive landscape becomes even more crowded.”