Lake Michigan Credit Union (LMCU) is pleased to announce that Sara B. of Grand Rapids, Michigan is the winner of LMCU’s seventh annual $50,000 Home Makeover Giveaway.
Sara’s winning entry was drawn from a pool of over 470,000 entries. She and her two daughters were presented with a check for $50,000 on June 13 at LMCU’s Knapps Corner branch as dozens of LMCU employees cheered in the background. “I never imagined this could happen to us,” said Sara, “When LMCU’s President told me over the phone, I literally fell off my bed I was so surprised.”
Sara plans to use part of the money for home improvement projects including building a kids’ hangout in their basement, but she also went on to describe what this money means beyond just dollars and cents, “We’ve had a rough two years…I’m a recently single mom of these two amazing girls, and this will help me keep my girls safe and ensure that I can take care of them.”
For LMCU President and CEO, Sandy Jelinski, presenting a check to the sweepstakes winner has become a yearly treat. “It’s very gratifying to see the big prize go to such a powerful mother and loving family. Sara is very deserving, and that makes us very happy! It’s also nice to see the winnings go to an active LMCU member.”
Digital entries were taken online at LMCU.org and at LMCU ATMs, with paper entries available at all LMCU branch locations and expo events. Entrants also increased their odds of winning when friends entered the giveaway through a FaceBook link.
LMCU’s campaign stretched across multiple media, including television, radio, print, outdoor, point of sale (POS), internet, social networks and member communications.
To find out more, visit LMCU.org.
