Ann Arbor, MI (January 14, 2025) |
Nickels, a Credit Union Service Organization (CUSO), is pleased to announce a new partnership with Lake Trust Credit Union (Lake Trust), a community-based credit union serving nearly 200,000 members and businesses throughout Michigan, known for its dedication to improving members’ financial wellbeing. Together, they are introducing CardFit, a credit card comparison site designed to simplify choices and promote financial wellness to communities across the state of Michigan.
CardFit transforms how consumers evaluate credit cards by presenting rewards, fees, and interest rates in straightforward, dollars-based comparisons. For Michigan residents, this site will provide a unique opportunity to uncover the value of Lake Trust Credit Union’s credit cards, which offer lower rates, rewards, and more community-oriented benefits compared to big bank credit cards.
CardFit is particularly beneficial for individuals who sometimes carry credit card balances, a common scenario for roughly half of Michigan’s cardholders. By helping users identify lower-cost, credit-union-backed options, the site promotes better financial outcomes while reinforcing the benefits of working with a community-focused financial institution like Lake Trust Credit Union.
“Nickels was created to help people save money and take control of their finances, and CardFit is a direct extension of that mission,” said Joseph Gracia, Founder and CEO of Nickels. “By partnering with Lake Trust Credit Union, we’re making it easier for Michigan residents to access better financial tools, while helping credit unions demonstrate their unique value to the communities they serve. This partnership showcases the power of innovation and collaboration.”
Lake Trust Credit Union has a long-standing commitment to supporting its members through life’s financial challenges and opportunities. With the introduction of CardFit, the credit union continues to deliver on its mission by offering members and prospective members an innovative tool that simplifies financial choices and highlights the benefits of banking local.
“At Lake Trust, we understand the importance of transparency and simplicity when it comes to financial products,” said Linda Douglas, Chief Marketing Officer at Lake Trust Credit Union. “CardFit allows us to present the true value of our credit cards in a way that resonates with our members and communities. This collaboration with Nickels strengthens our ability to empower more informed financial decisions.”
With the launch of this partnership, Nickels and Lake Trust Credit Union are setting a new standard for how credit unions can leverage technology to improve credit card financial wellness, while driving membership growth.