LBS Financial Credit Union launches beautiful new website built for real people
COTTONWOOD HEIGHTS, UT (December 30, 2019) — LBS Financial Credit Union is proud to offer exceptional, people-first service to members of the Long Beach community. When LBS Financial decided that it was time to redesign and upgrade their website, they wanted a design team, BloomCU, that could deliver on this essential value. The two groups partnered to build LBS Financial’s new website, www.lbsfcu.org, which is designed with the user in mind.
LBS Financial’s new website feels friendly, purposeful, and intentional. Users are greeted by large images, sweeping words, and quick loading times. These elements create an experience that allows users to quickly find what they are looking for and to get things done. The website also quickly offers precise contact information so that users can make a seamless transition from a digital experience to a human conversation.
Ryan Harmon, BloomCU’s Creative Director, talked about what it was like to design a site with LBS Financial. “We were focused on a simple, beautiful design that could get you where you wanted to go in only a few clicks. I think that desire for simplicity really makes the site engaging.”
For LBS Financial, a credit union in the heart of the Long Beach area, it was important to maintain an authentic California feel even on their web experience. From the colors to the font and the page layout, the website is built to show users the best financial services that LBS Financial has to offer without getting people lost in overwhelming menus or confusing text. It’s the simple, friendly nature of the site that makes LBS Financial feel the same online as it does in person.
“We are so pleased with the outcome of our new website and the new partnership we have with BloomCU,” said Senior Vice President of Marketing for LBS Financial, Heather Summers. “The roll-out in December was smooth and well-received by our Members. Everything was executed with thought and purpose, from the architecture to the simplicity of the copy and design.”
Lots of online and mobile options help members of the credit union accomplish their financial to-do lists. Through choices like Mobile Banking, Mobile Deposit, Online Banking, and online Bill Payment and loan payments, many LBS Financial members can complete all their regular banking tasks without ever needing to drive to the branch.
About BloomCU
BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.
bloomcu.com
About LBS Financial
LBS Financial Credit Union opened in 1935 to provide local school district employees with better financial services. Since then, they’ve expanded their membership and locations to serve the whole Long Beach community and is now $1.5 billion in total assets. They have consistently received top ratings in service and financial health from both their members and outside evaluators, including a listing on DepositAccounts.com’s “Top 200 Healthiest Credit Unions.” They remain committed to making a difference in the lives of each and every one of their members.
